Why Expanding into International Markets Is Not a Crazy Idea (Part 2)
In last week’s post, Why Expanding into International Markets Is Not a Crazy Idea (Part 1), I talked about why I believe that there has never been a better time to take your business to the world. I also outlined a few of the key reasons that companies should be looking abroad and considering how […]
Why Expanding Into International Markets Is Not a Crazy Idea (Part 1)
Is the World Really Your Oyster? Stock market volatility, plummeting oil prices, China’s economy in crisis. The international stage is a pretty scary place these days, and businesses frequently perceive international markets as faraway, risky and full of unknowns. Why expand internationally? It’s not just that international markets are foreign and scary, they can also […]
Going Global? Don’t start without reading this…
You’ve just received an email from a department store in China, requesting a meeting to talk about purchasing a shipment of the fantastically snazzy new shoes that your start-up company released last quarter. You’ve only ever traded in your home market before, but as you contemplate jumping online and booking a plane ticket to Shangai, […]
