Stacey Martin from Expat Advisors Community and our Managing Director, Cynthia Dearin recently caught up to talk about international business, opportunities for SMEs in China and the Middle East and what it’s like working in war zones.
Check out the interview:
If you’re watching these shifts play out, the key question is not just what’s happening – but how it impacts where and how you expand.
A quick, structured view of how current geopolitical developments are impacting your target markets – and what to do next.
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Building B2B sales in Australia requires more than appointing distributors. Drawing on two anonymised client engagements, Dearin & Associates examines how international businesses can reach decision-makers, structure local sales coverage and assess the cost of direct representation.
Choosing a route to market in Europe means deciding who will find customers, develop demand and manage fulfilment. Drawing on an anonymised Australian manufacturer case study, this article examines why distributors may offer the strongest initial approach and when direct sales or a hybrid model could become more attractive.
International marketing localisation requires businesses to decide which messages, sales materials and customer-facing content need adapting for a new market. Drawing on Dearin & Associates’ experience supporting an international logistics company entering Australia, this article explains how to prioritise marketing assets, allocate budgets and test localised content against customer needs.
Get a clear view of how current geopolitical shifts are impacting your target markets – and what to do next.
International business strategist helping mid-sized companies expand across complex global markets.
Learn how Cynthia helps companies expand.
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