Expand your company to the UK and Europe

We help you expand to Europe and the United Kingdom, so that you can unlock new growth opportunities and strengthen your global presence.

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Thinking of expanding to Europe or the UK, and wondering where to start?

In 2025, Europe and the United Kingdom together form one of the world’s most attractive regions for international expansion — a combined economy of more than $20 trillion, with deep consumer demand, advanced infrastructure, and strong regulatory frameworks. 

For ambitious companies, Europe and the UK offer access to affluent, highly diverse consumer markets, integration into advanced industrial and technology ecosystems, and a launchpad into broader global trade through preferential agreements and strategic geographic positioning.

The region’s current policy environment strengthens its appeal:

For companies ready to expand, Europe and the UK present not just market size, but resilience and long-term growth potential. With the right strategy and trusted local partners, your business can turn today’s geopolitical shifts into tomorrow’s competitive advantage.

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WHY EXPAND TO THE USA?

Tap into the world's most lucrative market

Large affluent market

Europe and the UK together provide a large, diverse customer base with high consumer spending capacity.

Economic stability

Strong GDP, resilient institutions, and diversified industries make these markets reliable for long-term growth.

Strategic trade hub

Access to global markets through trade agreements and strategic geographic positioning.

Innovation and technology

World-leading ecosystems in clean energy, advanced manufacturing, life sciences, and technology.

Our Services

We work with you to:

MARKET INTELLIGENCE

Understand demand for your product or service in Europe and the UK

Understand your demand for your product or service in Europe and the UK, and make evidence based decisions on whether it is the right market for you.

Our market research services help you to scope opportunities in Europe and the UK, assess risks and barriers to entry, gain insights into customer tastes and preferences, identify the ideal mode of market entry and model the cost of doing business here.

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INTERNATIONAL STRATEGY

Develop a winning market entry strategy

Develop a comprehensive market entry strategy that increases your momentum, impact and revenue in Europe or the UK.

Our international market entry services help you to clarify your company’s global vision, make high quality decisions and execute flawlessly in global markets.

DOING BUSINESS IN EUROPE & THE UK

Accelerate your impact on-the-ground in Europe or the UK

Understand how doing business in Europe and the UK differs from your domestic market, and equip your team to succeed here.

Our cross border consulting services build your team’s competence in a range of core areas, including international marketing, lead generation, sales activation and cross cultural understanding.

We draw on our extensive networks on the ground to connect you with trusted contacts who can accelerate your results and impact.

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Why Work with Us

Work with our trusted international business experts

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Europe/UK market experts

We know the commercial landscape in Europe and the UK like the back of our hand, and specialize in market entry strategy.

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On-the-ground networks

Our networks are second to none - we’ll connect you with the partners and suppliers we know, love and trust, so they can provide you with the same great service that we enjoy.

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Trusted by leading brands

We have deep expertise in consulting to leading global brands, including Qantas, Aurizon, Qatar Airways, the Fred Hollows Foundation, Orica Mining and many other smaller brands.

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Multidisciplinary business advice

Our team includes experts in business strategy, law, accounting & taxation, negotiations, and banking, and we will guide you as you navigate the many aspects of the commercial environment.

Our Advisors

Meet our trusted international business experts

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Cynthia Dearin

Managing Director & International Strategist

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Mike Todd

Senior Advisor, Consumer Products

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Kathryn Read

Senior Advisor, Europe

Our Clients

What our clients say

We had an outstanding experience working with Dearin & Associates.

The team was amicable and TSC was able to speak freely and brainstorm through problems to affect solutions. We were able to move from an abstract concept to a concrete strategy in just a few sessions. culminating with Dearin successfully executing the first phase of the plan. We would absolutely recommend Dearin & Associates. They are an intelligent, well-networked, forward leaning team with a focus on obtaining results for their clients. The team at Dearin was able to come up with a creative solution to an abstract problem and leverage their regional network to succeed where TSC working alone would have failed.

FREQUENTLY ASKED QUESTIONS

Insights into doing business in Australia

Where should we expand our business to - Europe, or the UK?

The best destination depends on your industry, business model, and growth objectives. The UK offers a highly business-friendly environment, with common law, English as the primary language, and strong global connections in finance, technology, and services. Post-Brexit, it also provides unique bilateral trade opportunities outside the EU framework.

On the other hand, Europe — through the EU’s single market — gives you access to over 450 million consumers with harmonized regulations across 27 member states, making it easier to scale across borders once established. Many companies find the strongest approach is sequencing: establishing in the UK for agility and global connectivity, while also accessing Europe for sheer scale and integration.

What market entry strategy should we use to enter Europe or the UK?

There are multiple pathways to enter these markets, each with distinct advantages. Exporting allows you to test demand with lower upfront investment, while partnerships or distributors can provide immediate local market knowledge. Contract manufacturing can help reduce logistics costs and build credibility by producing closer to customers.

Direct investment — through a subsidiary, joint venture, or acquisition — offers the highest level of control and long-term presence, but also requires more capital and compliance. The right strategy will depend on your resources, sector, and risk appetite. We help you evaluate each option, map out a phased entry plan, and adapt as opportunities evolve.

How do we ensure our negotiations with European stakeholders succeed?

Negotiating in Europe and the UK requires cultural fluency, patience, and a clear understanding of local norms. While some markets (such as Germany or the Nordics) value thorough preparation, data, and consensus-driven decision making, others (such as Southern Europe) place greater emphasis on relationships, trust, and flexibility. The UK, meanwhile, often values directness and clarity, but still expects respect for hierarchy and process.

Success comes from adapting your style, building trust early, and demonstrating long-term commitment. What works in the U.S. or Asia may not resonate the same way in Europe. We provide you with tailored guidance on cultural expectations, communication styles, and regulatory frameworks so that you can enter the room prepared — and leave with agreements that stick.

What support do we need to establish operations in Europe or the UK?

Expanding successfully requires more than just strategy — it also means building the right operational foundation. This includes navigating tax regimes, setting up the correct corporate structure, securing the right visas or work permits for talent, and ensuring compliance with local employment and data protection laws.

Beyond legal and regulatory matters, companies also need to connect into the right ecosystems — from industry clusters and supply chains to government incentives and funding programs. Without this, growth can be slow and costly. We help you put the pieces together by connecting you with trusted advisors, sector specialists, and on-the-ground networks, so your entry is smooth and your operations are built to scale.

FIND OUT MORE

Speak to a Europe or UK market entry expert

Get in touch to find out how we can help you achieve your international goals.

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