Unlocking Retail Success in China: Strategies for a Booming Market
Table of Contents Why China’s Retail Market Is a Big Deal Trends You Need to Know How to Make It Work for Your Brand Example: Starbucks’ Success in China Is It Worth the Effort? Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one […]
Sustainable Practices in Business: Why Ethics and Sustainability Matter
In today’s interconnected global economy, sustainability and ethical practices are no longer optional for businesses looking to expand internationally —they are essential. As more governments implement regulations to curb unsustainable practices and consumer preferences shift toward ethical companies, businesses must prioritise sustainability to thrive in global markets. In this blog, we explore how integrating sustainability […]
Four Reasons to Expand Your Manufacturing Company to Indonesia
If you’re a manufacturing or technology company eyeing expansion into Southeast Asia, Indonesia offers a wealth of promising opportunities. Here are four reasons why expanding into this vibrant market could be your next strategic move: 1. Manufacturing Prowess Indonesia stands as a manufacturing powerhouse, surpassing the UK, Russia, and Mexico to rank as the 10th […]
Your Ideal International Client: Creating Your Client Avatar
Table of Contents How do I create an ideal international client avatar? Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: […]
Your Ideal International Client: Market Research
Table of Contents How do we align what people want and what we’re offering? Go to the source Dig for concrete information What if I don’t have a list of potential international clients? In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they […]
Your Ideal International Client: Market Segmentation
Table of Contents Defining the Ideal International Client Segmentation As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your offering. They are the most likely to buy from you, and […]
