International Market Entry Strategy
We help companies design and implement an international market entry strategy, so that they can scale internationally and amplify their impact in the world.
We help companies to scale internationally by supporting them in three key areas of their business:
10x Strategy
for many companies this is a robust international market entry strategy that is ten times better than their current best thinking
10x Momentum
in other words moving 10x faster into international markets than your current pace
10x Cashflow
cash in the bank is increasing by at least 10% year on year
To get those results, there are three big levers you can pull…
The first lever is Critical Thinking which includes:
- Developing an expanded vision - big picture thinking, rather than a “nickel and dime” picture of what you want to achieve.
- Pursuing deep insights - into the opportunities, threats, strengths, weaknesses and barriers to entry in the countries you’re hoping to enter. Understanding the size and dynamics of each market, who your ideal clients and competitors are and how to appeal and deal with them, appreciating the nuances of each culture and what that means for your team as you begin to work there.
- Getting a robust grip on reality - developing certainty that you can deliver on the vision you’ve developed and that your company is set up to do it.
To get those results, there are three big levers you can pull…
The first lever is Critical Thinking which includes:
- Developing an expanded vision - big picture thinking, rather than a “nickel and dime” picture of what you want to achieve.
- Pursuing deep insights - into the opportunities, threats, strengths, weaknesses and barriers to entry in the countries you’re hoping to enter. Understanding the size and dynamics of each market, who your ideal clients and competitors are and how to appeal and deal with them, appreciating the nuances of each culture and what that means for your team as you begin to work there.
- Getting a robust grip on reality - developing certainty that you can deliver on the vision you’ve developed and that your company is set up to do it.
The second lever is the ability to make Definite Decisions - high-quality choices which you make and adhere to. This is enhanced by:
- Having uncompromising objectives - clear, achievable goals that take you beyond your comfort zone. Without these, you won’t take the risks that you need to take to be internationally successful.
- Knowing your numbers - to make high-quality decisions you need to be across and in control of all the numbers in your business. This includes financial numbers and marketing data.
- Creating a powerful plan - a step-by-step plan which sets out who must do what, by when, to make your vision a reality.
And finally, to get things moving, you’ll need Extraordinary Execution - you must consistently carry out your strategy to a very high standard.
Extraordinary Execution becomes much easier when you have:
- Super systems - across all areas of the company, so that the founders can stop working 80 hours a week and start getting maximum leverage from their time.
- A top team - who are 100% on board with your ‘global vision’ for the company. Ideally, they’ll also have at least 90% of the skills needed to make the vision reality, and be willing to put in 120% effort to get results.
- Active accountability - external observers who give objective feedback, encouragement and counsel on your plans and on progress. We believe that to a large extent, environment dictates performance.
Executive Advisory Program
The Executive Advisory Program (EAP) is our flagship offering in the international market entry strategy space.
It is designed for companies turning over $2M+ and enables us to work with your team across a number of areas, to give you the tools to realise your global vision with minimum stress and maximum impact.
We start with a four-month engagement, as in our experience this is the minimum amount of time that you need to get results. Each month we meet twice to work on the areas that you have identified as priorities, including:
- an hands-on, ‘doing’ workshop, to give you the tools that you need to go global and,
- a 1:1 mastermind session to review your financial dashboard, problem solve, track progress and celebrate wins.
In between workshops, you can reach out to us for support,
whenever you need it.
Our Advisors
Meet our team of trusted international strategy experts
Our Clients
What our clients say
Dearin & Associates helped us turn our U.S. expansion from a slow start into real momentum. Their in-depth market analysis and clear, data-driven recommendations gave us the insight we needed to refine our strategy, target the right clients, and choose effective distribution channels. Within just three months of implementing their advice, we had tripled our U.S. sales and were well on the way to establishing PumpEng as a serious player in the American mining market. We were subsequently acquired by a major American firm.
Matt Oliver
PumpEng
Working with Dearin & Associates transformed our global expansion from a daunting idea into a clear, actionable reality. Within just a year, Survival went from exploring options to trading in 22 countries, with strong distribution partners across Europe, the Middle East, and Asia. The team’s data-driven strategy, hands-on support, and expert guidance through distributor negotiations gave us the structure and confidence to scale internationally — and we’re now positioned for sustained global growth.
Mike Tyrrell
SURVIVAL
When I first decided I want to go global, I had all these grand plans. I wanted to go to certain countries but I didn’t know how to do that. Dearin & Associates gave me a structure to follow to take my company international and identify the blind spots that were holding me back.
Jeremy Streton
Business Legal Lifecycle
Dearin & Associates provides excellent advice regarding anything to do with export needs for companies both big and small. They have a considerable wealth of experience available across all markets and most business types.
Diane Rae
Grandvewe Cheeses
Thank you Cynthia and team for an amazing presentation. As an experienced exporter there were great insights and processes to further expand on strategy to entering new markets. The content was relevant and adaptable to a variety of exporters at all levels.
Jackie Barnes
Brookfarm
Crawford Boots manufactures an industrial safety waterproof boot for the underground mining market. Working with Dearin & Associates has been a godsend for me, as it has helped me break things down and truly understand and appreciate the processes involved in business strategy, both domestically and internationally.
Penny Crawford
Crawford Boots
Latest Insights
Read the latest insights on international market entry from our #GoGlobal blog:
Breaking into China’s Evolving Chocolate Market
China’s chocolate market is one of the most intriguing frontiers for global confectionery brands: small in per capita consumption, yet full of long-term promise. While the average Chinese consumer eats less than 0.2 kilograms of chocolate per year
Vietnam Market Entry: What Food & Drink Exporters Need to Know
Vietnam is one of ASEAN’s most promising consumer markets, with a population of around 100 million, a “golden” demographic structure and a growing appetite for international flavours. Yet success demands more than product quality.
Philippines Playbook: Food & Beverage for Exporters
If you’re mapping out your Asia strategy, the Philippines might not be the first market that springs to mind, but it probably should be. With more than 110 million people, a young, urbanising population
