Distributors Just Want to Have Fun: Why Trade Shows are Still Fundamentally Human
AI is everywhere. From automated emails to sales chatbots, businesses are being optimised, streamlined, and in many cases, dehumanised.
Going Global? Here’s Why you Need a Tailored Marketing Strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
International Trends in Clothing, Footwear, and Fashion in 2024
What’s happening in fashion? The trends of 2024 As we’re halfway through the year now, it’s a good time to reflect and acknowledge what’s going on in the world around us. The fashion industry is a big part of our daily lives and the global marketplace, with new trends emerging regularly. Trends can often dictate […]
Getting Started in International E-Commerce?
Table of Contents How Marketplaces Work How E-commerce Sites work So which one should you choose? Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products and you’re keen to […]
International Marketing: How to make your message stick in overseas markets
Table of Contents Core values: personal appeal or desire to be seen? Product selection criteria: Innovation or Brand Credibility? Reaching the market International Marketing Success Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences […]
Moving South of China: Doing Business in Vietnam
COVID-19 shook the world during 2020, and local and global economies took a major blow. Bilateral relationships – including the Australia-China and US-China partnerships – rode the rollercoaster, highlighting the impact of international politics on foreign investment. If you have been considering investing or establishing businesses in new markets – especially in digital technologies – […]
Does Your International Marketing Strategy Suck? Here’s Why…
This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. 1. They fall into the #1 trap of international marketing The number one trap of international […]
