Let Them Eat Chocolate: When Luxury & The Everyday Collide
Once upon a time, Lindt was the stuff of Christmas stockings and duty-free splurges. Now you can find a “Dubai-style” $20 block of chocolate wedged between KitKats and Tictacs at the Coles checkout. Is this clever retail strategy, a sign of shifting tastes
The Labubu Lesson: Protecting Brand Value in a World of Fakes
You’ve definitely seen them around…I’m talking about these quirky little figures that have taken global markets by storm, and now the craze has finally landed in New Zealand. Fashionably late, but no less fierce.
Speed Kills: The Fatal Mistake Fast Brands Keep Making
In today’s crowded marketplace, most brands are racing against the clock. And it makes sense. When the average consumer’s attention span lasts just a few seconds, speed almost feels like survival. Launch fast, post often, stay visible.
It’s Not the Best Product That Wins. It’s This.
When uncertainty hits, companies start slashing costs. And which department usually ends up first on the chopping block? You guessed it: marketing.
Distributors Just Want to Have Fun: Why Trade Shows are Still Fundamentally Human
AI is everywhere. From automated emails to sales chatbots, businesses are being optimised, streamlined, and in many cases, dehumanised.
Going Global? Here’s Why you Need a Tailored Marketing Strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
International Trends in Clothing, Footwear, and Fashion in 2024
What’s happening in fashion? The trends of 2024 As we’re halfway through the year now, it’s a good time to reflect and acknowledge what’s going on in the world around us. The fashion industry is a big part of our daily lives and the global marketplace, with new trends emerging regularly. Trends can often dictate […]
Getting Started in International E-Commerce?
Table of Contents How Marketplaces Work How E-commerce Sites work So which one should you choose? Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products and you’re keen to […]
International Marketing: How to make your message stick in overseas markets
Table of Contents Core values: personal appeal or desire to be seen? Product selection criteria: Innovation or Brand Credibility? Reaching the market International Marketing Success Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences […]
Moving South of China: Doing Business in Vietnam
COVID-19 shook the world during 2020, and local and global economies took a major blow. Bilateral relationships – including the Australia-China and US-China partnerships – rode the rollercoaster, highlighting the impact of international politics on foreign investment. If you have been considering investing or establishing businesses in new markets – especially in digital technologies – […]
