Kelly-Ann (Kam) is a global brand strategist and go-to-market expert who helps ambitious companies clarify and activate their story as they expand into international markets.
With 20+ years of executive experience, including as CEO of Ogilvy New Zealand, she ensures brand strategy translates into real commercial traction.
Kelly-Ann (Kam) helps ambitious leaders scale internationally by turning operations into engines of sustainable growth. With 20+ years of executive experience as a global CEO and COO, she equips businesses with the strategy, systems, and customer experience design needed to scale efficiently in global markets.
Kam specialises in identifying bottlenecks across people, process, technology, and governance, then delivering practical, data-driven solutions that reduce complexity and accelerate growth. Whether leading an operational scan, conducting a CX audit, or acting as a Fractional COO, she enables founders to stay focused on strategic priorities while scaling with confidence.
Having worked across Australia/NZ, North America, Asia-Pacific, Europe/UK, and the MENA region, Kam brings cross-cultural insight, operational rigour, and a human-first mindset to building resilient, high-impact businesses.
From the blog
When people think of beauty powerhouses, South Korea is usually top of mind. After all, it’s home to K-dramas, dazzling idols turned brand ambassadors, and a pop culture presence that’s hard to miss.
You’ve definitely seen them around…I’m talking about these quirky little figures that have taken global markets by storm, and now the craze has finally landed in New Zealand. Fashionably late, but no less fierce.
In today’s crowded marketplace, most brands are racing against the clock. And it makes sense. When the average consumer’s attention span lasts just a few seconds, speed almost feels like survival. Launch fast, post often, stay visible.
In today’s market, speed and efficiency matter more than ever. Brands are under pressure to do more with less: less capital, less time, less complexity. That’s why a new playbook is taking hold: instead of building entire distribution systems from scratch..
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Get in touch to find out how Kam can help you achieve your global growth goals.
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