episode 19

Common Mistakes When Going Global
with Cynthia Dearin

Eric interviews Cynthia as she points out some of the common mistakes that people make when taking their business overseas and how to avoid them.

Cynthia highlights the importance of having self-awareness around the current success of a business in their domestic market, understanding a business’s core-competencies and the need to set S.M.A.R.T goals when venturing into new markets.

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