In this episode of the Business Beyond Borders podcast, I had the pleasure of speaking with Tim Hughes, Founder of Digital Leadership Associates.

In a previous life, Tim was a corporate star who was responsible for adding $100 million value to Oracle.

Seeing the potential of talking to customers and building relationships through social media, he wrote his first book, Social Selling as a practical handbook to implementing social media into marketing and sales strategy. Soon after, he left the fast track to launch his own business, which he took international within two years.

Tune in to my interview with Tim to find out:

•How Tim made the switch from employee to entrepreneur
•How sales and marketing has evolved in the digital age
•How social media can increase your inbound leads for next to nothing
•Why you need to build authority to succeed in your industry

Tim is a master at creating inbound leads and if you are serious about increasing your online presence, connecting with new customers through social media and improving your sales and marketing strategy, this episode is for you.

If you’re looking for an easy-to-follow, practical guide to implementing social media in your business, check out Tim’s best-selling books Social Selling and Smarketing.

If you’re considering social media as a way to reach more people or want to find out more about Digital Leadership Associates, visit


Stop Selling, Start Leading – Deb Calvert
The Perfect Close – James Muir
Be More Pirate – Sam Conniff Allende

Cynthia Dearin

Cynthia Dearin is an international business strategist, advisor, keynote speaker and author of Amazon best-seller Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa. With 18 years of international experience, as an Australian diplomat and management consultant, she is the Founder and Managing Director of Dearin Associates and the International Business Accelerator that helps clients to access opportunities in fast-growing international markets around the world.


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