How “Look After Yourself” Became an International Brand

with Tom Griffith, Co-founder of Emma and Tom


I hope you’re surviving the madness, wherever you are in the world today. 

This week, to keep you powering through lockdown, I wanted to bring you something a little lighter and more inspirational than what you’ll get on mainstream channels

In this episode, I’m talking to Tom Griffith, Co-founder of Emma and Tom, which makes all-natural juices and other healthy drinks. 

After a high-flying career as a CFO in London and Melbourne, Tom turned his back on the corporate world and started a juice company with his childhood friend, Emma Welsh. 16 years later, Emma and Tom is an international brand, sold in Jordan, Dubai, Hong Kong, Singapore and Malaysia.

Join in to find out:

  • How the company started on the ski slopes of Aspen 
  • What to do when you have 8,000 bottles of juice and no customers
  • The strategies that Tom and Emma use to launch into new international markets
  • Tom’s tips for building great partnerships

… and lots more!

Speaking to Tom was a real treat and I hope you get a buzz from this episode… remember to share it with a friend who needs inspiration this week!

Kick-start your international expansion today

Let us know that you’d like to learn more about how we work and a member of our team will be in touch to book an introductory call.

Looking for market entry advice?

We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.

Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!

The Manufacturers Ultimate Guide to International Expansion [2023]

Everything you need to know about taking your business global in 2023 and beyond.

You Might Also Like...



We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.

Essential information is marked with an asterisk (*)


This website uses cookies to enhance your browsing experience. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.


Sign up for the #GoGlobal newsletter

We’ll send you an email twice a month with the latest insights into international market entry.