International Digital Marketing Strategy

with Andrew Raso, founder of Online Marketing Gurus​

Share

Over the last decade, digital marketing has had a profound impact on the way companies promote themselves and sell to their clients, both at home and in global markets.

In this episode I caught up with Andrew Raso, founder of Online Marketing Gurus, one of Australia’s fastest growing digital marketing agencies.

Andrew and his friend Mehrdad set up the company in 2012, not long after they left university. By 2019 they had 500 clients and almost $20 million in revenue and Andrew decided to start looking for growth opportunities offshore.

Andrew was kind enough to share the experiences he’s had in the international space and some of the lessons he’s learned.

Join me to find out:

  • Why OMG chose the US and Singapore as its initial international markets
  • How digital marketing varies from country to country
  • Which digital marketing channels generate the best results in international markets
  • Why it’s crucial to test an international market before jumping in

I had fun recording this conversation with Andrew, and I hope you get great value from it. If you know someone who would benefit from this interview, please share the episode with them.

Interested in learning more about international marketing strategy? Read my post > Going global? Here’s why you need a tailored marketing strategy

Kick-start your international expansion today

curve-icon-image.png
Let us know that you’d like to learn more about how we work and a member of our team will be in touch to book an introductory call.

Looking for market entry advice?

We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.

Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!

business_beyond_borders_take_your_company_global_book_section_image
The Manufacturers Ultimate Guide to International Expansion [2023]

Everything you need to know about taking your business global in 2023 and beyond.

You Might Also Like...

GET IN TOUCH

LET'S CONNECT

We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.

Essential information is marked with an asterisk (*)

cookie-policy-iconv

This website uses cookies to enhance your browsing experience. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.

KEEP IN TOUCH!

Sign up for the #GoGlobal newsletter

We’ll send you an email twice a month with the latest insights into international market entry.

It's time to #GoGlobal

Sign up for the latest insights into international market entry