International Market Selection: Common Mistakes

with Cynthia Dearin and Maher Hejleh

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One key area that many business owners struggle with when it comes to expanding internationally is successfully choose the right market.

On this episode of Business Beyond Borders, Maher interviews Cynthia as she speaks about the market selection process and highlights the common mistakes that companies make when looking to enter a new international market.

This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.

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Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!

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The Manufacturers Ultimate Guide to International Expansion [2022]
Everything you need to know about taking your business global in 2022 and beyond.

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