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One key area that many business owners struggle with when it comes to expanding internationally is successfully choose the right market.
On this episode of Business Beyond Borders, Maher interviews Cynthia as she speaks about the market selection process and highlights the common mistakes that companies make when looking to enter a new international market.
This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.
Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!
We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.
Essential information is marked with an asterisk (*)