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Market selection is a critical phase when it comes to international expansion.
Get it wrong, and you can tank your whole business… get it right and you can catapult it to new heights.
In Part Two of this episode around choosing the right market, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
Tune in to find out:
We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.
Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!
We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.
Essential information is marked with an asterisk (*)