Developing an International Expansion Strategy

with Lee Featherby, Founder and CEO of Powerful Points


In this episode of Business Beyond Borders, Cynthia interviews Lee Featherby, Founder of Powerful Points.

From a Perth boy with hopes to join the family business, to starting his own business helping companies share their message effectively, Lee’s story is a perfect example of how you don’t need to know everything to get started or become an international success.

With a background in marketing and management, Lee understood that getting your message across effectively is a necessity when sharing your product/service with the world.

Now, through the use of creative presentations and training, Powerful Points helps their clients, the likes of McDonalds and The Commonwealth Bank, do just that.

Tune in to this interview to find out:

  • How Lee found himself starting his own business
  • The story behind Powerful Points
  • Tips to penetrate a new international market
  • The importance of recognising cultural differences
  • Why you need to develop and nurture relationships

Entrepreneurship and international business is not for everyone, but if you are looking to be inspired to pursue your dreams, considering international expansion or want an insight into what it takes to make an international business successful, this episode is for you.

If you are looking to get heard and want results, or just want to find out more about Powerful Points visit, click here

Kick-start your international expansion today

Let us know that you’d like to learn more about how we work and a member of our team will be in touch to book an introductory call.

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Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!

The Manufacturers Ultimate Guide to International Expansion [2023]

Everything you need to know about taking your business global in 2023 and beyond.

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We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.

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