What foreign companies get wrong in the US

with Zach Person, Senior Project Manager & Founder Borderless Business Solutions


In this episode I chat to Zach Person who works closely with the team here at Dearin & Associates and is an expert when it comes to sales and business strategy. 

Zach is on the ground in Chicago and we explore the US market, why foreign companies often struggle to get traction there and what you can do to break ground in what is often considered the “holy grail” for businesses around the world.

Join in to find out:

  • What is happening in the United States right now
  • How B2B sales work in the US, compared to elsewhere in the world
  • The differences between each region and what you can do to branch out
  • Why copy and pasting your strategy is just not going to work when expanding within the United States markets
  • The top mistakes that companies make when entering the US

… and lots more!

Although there are some key similarities across the US, there are some fundamental differences between each region, and Zach breaks down what you will need to do to adapt and succeed from a marketing and sales perspective.

The US has enormous potential for many international companies, but only for those that do it right. If the United States is on your list of countries you want to expand to, then this episode will highlight what you need to know to get started on the right foot.

Please enjoy!

Kick-start your international expansion today

Let us know that you’d like to learn more about how we work and a member of our team will be in touch to book an introductory call.

Looking for market entry advice?

We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.

Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!

The Manufacturers Ultimate Guide to International Expansion [2023]

Everything you need to know about taking your business global in 2023 and beyond.

You Might Also Like...



We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.

Essential information is marked with an asterisk (*)


This website uses cookies to enhance your browsing experience. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.


Sign up for the #GoGlobal newsletter

We’ll send you an email twice a month with the latest insights into international market entry.

It's time to #GoGlobal

Sign up for the latest insights into international market entry