What foreign companies get wrong in the US

with Zach Person, Senior Project Manager & Founder Borderless Business Solutions

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In this episode I chat to Zach Person who works closely with the team here at Dearin & Associates and is an expert when it comes to sales and business strategy. 

Zach is on the ground in Chicago and we explore the US market, why foreign companies often struggle to get traction there and what you can do to break ground in what is often considered the “holy grail” for businesses around the world.

Join in to find out:

  • What is happening in the United States right now
  • How B2B sales work in the US, compared to elsewhere in the world
  • The differences between each region and what you can do to branch out
  • Why copy and pasting your strategy is just not going to work when expanding within the United States markets
  • The top mistakes that companies make when entering the US

… and lots more!

Although there are some key similarities across the US, there are some fundamental differences between each region, and Zach breaks down what you will need to do to adapt and succeed from a marketing and sales perspective.

The US has enormous potential for many international companies, but only for those that do it right. If the United States is on your list of countries you want to expand to, then this episode will highlight what you need to know to get started on the right foot.

Please enjoy!

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Business Beyond Borders: Take Your Company Global

Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!

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The Manufacturers Ultimate Guide to International Expansion [2022]
Everything you need to know about taking your business global in 2022 and beyond.

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We’re excited to hear that you’re considering going global. Tell us a bit about your international expansion goals and a member of our team will get in touch.

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