Cultural Awareness, the Cure to Failing in Germany
Expanding overseas is an expensive task. Companies invest in logistics, lawyers, new marketing campaigns, sales strategies and the list continues. Having invested heavily, you do not want your market entry to fail. Yet, for three out of four overseas subsidiaries, failure is the reality. A core reason is that companies overlook the human aspect: the […]
Doing Business in Australia – The Search for Stability and Predictability
When it comes to investing in international business expansion these days there is often hesitation – you tread lightly and scour Bloomberg Market Data Feed for any indication of positive trends. As you search for the right overseas market to scale up your business or put down roots for your new start-up, Australia should be […]
