What European Brands Need to Know About China’s 618 Festival
For European FMCG and mum and baby brands exploring the Chinese market, the 618 Shopping Festival isn’t just another sales event. It’s a live masterclass in how digital retail really works in China, a month-long glimpse into what moves consumers, which platforms are evolving fastest, and how national policy shapes shopper behaviour.
Managing market exposure: China’s relationship with Australia in an era of volatility
Increasingly clients are asking for advice when contemplating doing business in China particularly given the recent, aggressive stance taken by the Chinese Communist Party (CCP) towards Australia with what appears to be the weaponising of economic relations. Then you have the experience of Jack Ma who clearly sailed too close to the wind with his […]
