Expanding overseas is an expensive task. Companies invest in logistics, lawyers, new marketing campaigns, sales strategies and the list continues. Having invested heavily, you do not want your market entry to fail. Yet, for three out of four overseas subsidiaries, failure is the reality. A core reason is that companies overlook the human aspect: the […]
Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, market research and modelling, cross-cultural training and strategic business connections.
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