Australia is NOT ‘NZ, but bigger’ – Stop Exporting on Autopilot
Most New Zealand brands don’t stumble in Australia because their product is bad – they stumble because of the things they didn’t know they didn’t know. On paper, it looks familiar: English-speaking, culturally close, and just across the Tasman. In reality, the mistakes are consistent and costly. Mistake 1: Treating AU like “NZ, but bigger” […]
David vs Goliath: NZ Beauty Challenges K-Beauty’s Reign
When people think of beauty powerhouses, South Korea is usually top of mind. After all, it’s home to K-dramas, dazzling idols turned brand ambassadors, and a pop culture presence that’s hard to miss.
Going Global? Fix This Website Issue First
Table of Contents Why Website Speed Matters especially for Expanding Overseas Our Before State: The “It’s Fine” Phase The WP Rocket Game Plan The Aftermath, What Changed Why This Matters to Our Clients What You Can Do Today Final Thought After four years working behind the scenes at Dearin & Associates, I’ve done a lot, […]
Gut Feel: Why Market Research Matters in Global Expansion
Taking your business to a new market can be exciting and daunting, particularly if you’re experiencing rapid growth in Australia. There is the promise of larger overseas markets like China or the US, but rushing in without proper market research can lead to costly mistakes, false starts, inefficient marketing spend and wasted effort. Despite local […]
How to Harness Digital Tools for Global Reach
Table of Contents Run Your Business Remotely with Digital Payments and Fintech Innovations Reach Diverse Audiences with Localized, Culturally Relevant Marketing Strengthen Your Supply Chain with Cloud Computing and Real – Time Tracking Conclusion The global digital transformation of the last few years has revolutionized how companies operate and expand internationally. Businesses can now be […]
Australia: A Mining Powerhouse: Opportunities, Challenges, and the Road Ahead
Australia has long been a global leader in the mining sector, renowned for its abundant mineral resources, stable political environment, and world-class infrastructure. The industry is a cornerstone of the Australian economy,contributing significantly to GDP, employment, and export revenues. However, the sector is also facing increasing challenges, such as environmental pressures, global market volatility, and […]
25 Things to Do During a Global Pandemic
Table of Contents Get out the red pen Identify opportunities disguised as threats Investigate a potential pivot Change channels… Work on your international strategy Be a good corporate citizen Create magic marketing Reach out to your network Write your book Get some sleep Establish KPIs for your team Build budgets Start a podcast Go on […]
Facing the global health crisis – which type of company are you?
I’ve spent a lot of time this week checking in on my clients and colleagues – hours spent in Zoom and on phone calls. Pretty much all anyone can talk about is COVID-19 and what it’s likely to mean for their company. Naturally, the news isn’t great, and whatever you think of the various measures […]
Discussion on Global Economic Outlook and Investment Evaluation
Table of Contents Overview of Global Economic Growth Prospects Impact on business decision making The International Monetary Fund’s (IMF) World Economic Outlook was published in October 2019 and, as usual, provides a valuable back drop to international business investment decisions. One of the key observations discussed in that report is not that the emerging markets […]
Thoughts On How China Works and Where Business Should Focus
I’m forming a view that there are three general strategy ‘domains’ that need to be thought about when dealing with China. These are interconnected and not unique to China but they demonstrate different facets to foreign interaction with the country. I call these the Economic Domain, the Nationalist Domain and Political Domain. They combine and […]
