Australia Market Entry: DIY or Distributor?
Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.
From Local to Global: Why Market Knowledge Matters for International Distributors
Imagine having a distributor who knows the local market inside and out, ensuring your product not only fits but thrives. Having a distributor who understands your target market is crucial for successful international expansion. They can significantly lower the risk of your product being rejected overseas by tailoring it to meet local demands. In this […]
Developing an International Expansion Strategy with Lee Featherby
Subscribe Now Developing an International Expansion Strategy with Lee Featherby, Founder and CEO of Powerful Points Share In this episode of Business Beyond Borders, Cynthia interviews Lee Featherby, Founder of Powerful Points. From a Perth boy with hopes to join the family business, to starting his own business helping companies share their message effectively, Lee’s […]
Why goal-setting doesn’t work!
It’s January, the month where people get momentarily excited about the year ahead. With the promise of a fresh start, most of us make new year’s resolutions: “I’m going to lose weight, exercise more, drink less, quit Facebook, go to bed on time” … you fill in the blanks! Many of us set goals for […]
