Gut Feel: Why Market Research Matters in Global Expansion
Taking your business to a new market can be exciting and daunting, particularly if you’re experiencing rapid growth in Australia. There is the promise of larger overseas markets like China or the US, but rushing in without proper market research can lead to costly mistakes, false starts, inefficient marketing spend and wasted effort. Despite local […]
International Product-Market fit … how much due diligence should I do?
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
Why COVID-19 has made international strategy more critical than ever before
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
“Know Before You Go” – 7 Reasons to Start Your International Expansion with Market Research
When you’re getting ready to expand your business overseas, it can be really tempting to skip the market research and just get down to it. I get it. Spending hours trawling websites for statistics, or reading reports during your weekend is a little lacking in glamour. Even investing time in travelling to a new country […]
