Are you carrying out an annual distributor performance review for partners?
Year end is the time of planning, parties and performance reviews… Whilst most companies tick all of those boxes for their staff internally, I’m not so sure whether the same can be said for their channel sales partners. If you are treating your channel partners as your sales team (as you should) then you need […]
Going global? Here’s why you need a tailored international marketing strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…