Don’t Get Hooked: How MSMEs Can Spot and Stop Phishing Scams

Close-up of a computer screen displaying a spam or phishing email inbox with suspicious subject lines, highlighting common cyber threats businesses face.

If you’ve been following our blog, you may remember our recent article on how to spot and prevent impersonation scams in 2025. Today, we’re diving into another growing cyber threat: phishing scams. Unlike traditional hacking, phishing doesn’t rely on breaking through firewalls—it exploits human psychology. Scammers prey on urgency and deception, making even the most […]

Navigating Global Trade in 2025: Trends MSMEs Must Watch Closely

"Business professional in a suit overlaid with a modern city skyline and financial growth charts, symbolizing global trade trends and economic opportunities for MSMEs in 2025.

2025 has barely begun, and yet the global trade landscape is already shifting dramatically. From Washington to Beijing, foreign policies are changing, alliances are being tested, and industries are bracing for impact. For MSMEs looking to expand internationally, these shifts present both risks and opportunities. New tariffs, trade barriers, and tensions between allies could make […]

Protecting Your MSME: How to Spot and Prevent Impersonation Scams in 2025

A man in a business suit wearing a white mask sits at a desk, using a laptop and talking on a blue corded phone, symbolizing impersonation scams.

As micro, small, and medium-sized enterprises (MSMEs) expand into international markets, they become prime targets for impersonation scams. These fraudulent schemes not only threaten financial stability but also damage hard-earned reputations and erode customer trust. Understanding how these scams operate and how to protect against them is crucial for safeguarding business operations. What Are Impersonation […]

Trump’s Return to Power: Implications for Global Trade in 2025

A small American flag placed on a map of the United States, symbolizing the impact of U.S. policies on global trade and international markets.

As the world’s largest economy and a dominant force in global trade, the United States is once again at the center of global attention following Donald Trump’s return to power. Within his first week back in office, President Trump signed 45 Executive Orders—several of which have important implications for international trade and economic policy. Whether […]

Is goal-setting just a bunch of hype?

Person brainstorming in front of a wall with colorful sticky notes, symbolizing strategic planning and goal-setting, illustrating concepts from the blog post 'Is goal-setting just a bunch of hype?

It’s January and as we start the new year the internet is awash with posts about goal-setting. Particularly popular these days is the contrarian theme “why goal-setting doesn’t work” and you may be wondering, “Is it true? Is goal-setting just a bunch of hype?” My personal belief is that goal-setting is crucial for success, in […]

Expanding Your Brand into New Markets: Why Communications Matter

A business consultant guiding a client on market expansion strategies using a laptop in a modern office setting.

Congratulations, your business has done so well in Australia – it’s time to bring your success into another market. Introducing your brand into a new territory is exciting, but it can be just as challenging. Take it from my years of experience working with companies in Southeast Asia, I have learned that international success requires […]

2025 Fashion Forecast: Sustainable, Digital, and Inclusive Style

Close-up of a person in a grey suit with a black minimalist watch and brown leather strap, showcasing timeless style and sophistication in an outdoor setting.

As we step into 2025, the fashion industry is building on the successes of 2024 while pivoting towards a transformative year as consumers seek sustainability, authenticity, and innovation. Let’s look at the trends likely to define the fashion landscape, including what worked in 2024 and what’s on the horizon. 1. Sustainable Fashion as a Baseline, […]

Australia: A Mining Powerhouse: Opportunities, Challenges, and the Road Ahead

Mining industry shot at the top view

Australia has long been a global leader in the mining sector, renowned for its abundant mineral resources, stable political environment, and world-class infrastructure. The industry is a cornerstone of the Australian economy,contributing significantly to GDP, employment, and export revenues. However, the sector is also facing increasing challenges, such as environmental pressures, global market volatility, and […]

Investing in a Future Made in Australia: What it means for Australian manufacturers

investing-in-a-future-made-in-australia

In the post-COVID era, the need to diversify supply chains and reduce Australia’s reliance on offshore manufacturers, particularly those located in China, has been a hot topic. Specifically, much has been made of the need to reshore manufacturing to mitigate supply chain risks for Australian companies, and to arrest the decline of Australian manufacturing – […]