International Market Selection: Four Mistakes to Avoid in 2024

right-market-2021-china-buildings-image

Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.

International Mode of Market Entry: Investment Strategies

Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my previous posts, I discussed two of the lower-risk strategies when it comes to international mode of market entry – trading strategies like exports […]

International Mode of Market Entry: Transfer Strategies

Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my last blog on international modes of market entry, I talked about trading strategies, such as exports and ecommerce. These approaches are typically low-risk, […]

International Mode of Market Entry: Trading Strategies

Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you’ve decided to expand your business internationally and chosen a market to enter, you’ll need to decide on a mode of market entry. This […]

International Market Selection: Four Questions to Ask Yourself

/international-market-selection-four-questions-to-ask-yourself

“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?

In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”

Choosing the Right Market: International Market Entry Barriers

Interested in expanding your business internationally and learning more about international market entry barriers? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection process, as […]

Choosing the Right Market: Final Considerations

businessman-planning-city

In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to run you through the final considerations that you need to take into account before you go ahead and hitch your wagon to […]

How do I source and engage trusted international partners?

If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep local knowledge […]