International Marketing: How to make your message stick in overseas markets

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Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing, so they either “copy + paste” […]

Moving South of China: Doing Business in Vietnam

Moving South of China - Doing Business in Vietnam feature-image

COVID-19 shook the world during 2020, and local and global economies took a major blow. Bilateral relationships – including the Australia-China and US-China partnerships – rode the rollercoaster, highlighting the impact of international politics on foreign investment. If you have been considering investing or establishing businesses in new markets – especially in digital technologies – […]

Does Your International Marketing Strategy Suck? Here’s Why…

This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. They fall into the #1 trap of international marketing The number one trap of international marketing is […]