Simplifying trade: How Australian exporters will benefit from the Australian budget
International business isn’t usually a big vote-winner when it comes to Australian Federal elections and so measures to make life easier for businesses operating cross-border tend to get overlooked. So you might be surprised to learn that the 2024-25 Australian Budget introduces some significant measures to simplify trade, which will benefit manufacturers and exporters alike. […]
Decoding Pricing Strategies: The Power of the Price Visualiser in International Markets
Pricing Variables As you price your product, how much you charge depends on how much profit you need to make. If you want to set a price which lets you make money, you’ll need to capture all of your costs. This is critical to making any new product or market entry profitable, particularly in international […]
Changes to China’s Corporate Social Credit System: How could this impact your business?
The 2023 Government Work Report, released earlier this month of March 2023, has proposed to further “improve the social credit system”, bridging gaps in its implementation, the scope of data collected, and adjusting penalties for ‘good’ and ‘bad’ credit ratings. This may come with a higher risk of consequences for non-compliant business-owners and stakeholders, with […]
Are you carrying out an annual distributor performance review for partners?
Year end is the time of planning, parties and performance reviews… Whilst most companies tick all of those boxes for their staff internally, I’m not so sure whether the same can be said for their channel sales partners. If you are treating your channel partners as your sales team (as you should) then you need […]
Getting Started in International E-Commerce?
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products and you’re keen to launch into the international space, e-commerce is a great way to test overseas markets, with minimal […]
Sourcing trusted international distributors – tips for new players
If you’re new to ‘going global’, working with a local distributor can be a good way to enter an international market. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep […]
How To Take Your Expense Policy Global
As your business grows, you might be thinking about tapping into new regions or markets. While there’s a lot you can do remotely, you’re likely going to need a local team on the ground to realise your vision of building a global company. Along with recruiting local team members and developing new ways of working, […]
Scaling Your Fashion Brand Internationally in 2021?… Here are 3 Things You Need to Do
If you’re thinking about expanding your fashion label internationally, 2021 might just be the year to do it. Despite the havoc wreaked by COVID19, e-commerce sales boomed over the last 18 months… which means that there’s never been a better time for style mavens to buy your brand, even if they’re a continent or two […]
Your Ideal International Client: Creating Your Client Avatar
Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things […]
Your Ideal International Client: Market Research
In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client and how you can conduct market research to understand their needs and challenges better. Your ideal international client is the […]
