Your Ideal International Client: Creating Your Client Avatar

international_client_avatar_image

In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things together and create your ideal international client avatar. So why is creating an ideal client avatar important? “You can’t hit a target you haven’t set”. It’s as true […]

Your Ideal International Client: Market Research

your_ideal_international_client_market_research

In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client and how you can conduct market research to understand their needs and challenges better. Your ideal international client is the […]

Four Aussie manufacturing businesses that are killing it on the global stage

Australian_manufacturing_businesses_going_global_image

Manufacturing in Australia has had a long and proud history, but over the last 30 years the industry has stagnated. Aussie companies have been unable to compete with our neighbours on cost due to distance, higher wages and the price of energy. Governments and large corporate companies offshored manufacturing projects, rather than support local business […]

Why You Need an International Strategy … even now!

you_need_international_strategy_even_now_image

As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an […]

3 Things You Must Do to Scale Your Manufacturing Business Globally

scale_your_manufacturing_business_globally_image

As I wrote recently in Why Strategy is Key to Expanding Your Manufacturing Business Globally, there are plenty of opportunities for manufacturers to scale internationally in 2021, but it’s definitely not a risk-free exercise. There are some key things that you need to get right if you want your international venture to thrive. In this […]

Why Strategy is Key to Expanding Your Manufacturing Business Globally

strategy_expanding_your_manufacturing_business_globally_image

Manufacturing in Australia is on the upswing. Despite the chaos that COVID19 created in 2020, the sector is bouncing back, thanks to a combination of pent-up demand, reshoring bringing some production back home and robotics driving reductions in production cost. Many manufacturing companies – including our clients – are also looking at expanding internationally, to […]

Why COVID-19 has made international strategy more critical than ever before

The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]

Facing the global health crisis – which type of company are you?

I’ve spent a lot of time this week checking in on my clients and colleagues – hours spent in Zoom and on phone calls. Pretty much all anyone can talk about is COVID-19 and what it’s likely to mean for their company. Naturally, the news isn’t great, and whatever you think of the various measures […]

What I learnt from my biggest international mistake …

More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I couldn’t talk about how I’d stuffed up. But with hindsight, I realise how much that mistake taught me, and I’d like to share the story with […]

Why Expanding into International Markets Is Not a Crazy Idea (Part 3)

It’s that time of the week again … blog time. This week, I’m concluding my three-part blog on why expanding into international markets isn’t a crazy idea. In Part One, we looked at key global trends which make now the best time in history to enter international markets. In Part Two, I outlined the three big challenges that […]