If You’re Not at the Table, You’re on the Menu
At Davos this year, Canadian prime minister Mark Carney said the quiet part out loud. The old international order is not coming back. We are not in a transition. We are living through a rupture. And countries that fail to act together risk finding decisions made for them — not with them.
Why “Having the Right Connections” Isn’t a Global Growth Strategy
This blog is part of a series adapted from The Global Standard, Cynthia’s forthcoming book on building internationally competitive businesses. In the lead-up to the hardcopy release, we’re unpacking some of the most persistent myths that hold companies back from global growth. International Business Myths: Success Abroad Relies Solely on Connections One of the most […]
Why International Expansion Is No Longer Just for Corporate Giants
In the opening piece of this series, we explored why protectionism doesn’t build prosperity, despite its political appeal. As my forthcoming book, The Global Standard makes clear, protectionist thinking is only one of several outdated narratives that continue to shape how leaders view international business.
Why Working With Partners Who Share Your Values Matters So Much
Over the last few years, my team and I at Dearin & Associates have had the privilege of working with clients and partners across almost every continent. The scope of our work has been wide and varied: different markets, different industries, different business models.
Balancing Global Brand Consistency & Local Adaptation
Maintaining brand consistency is the foundation for building trust and loyalty with your customers. But when expanding internationally, simply sticking to the same formula won’t cut it. Adapting your brand to align with local cultures, norms, and preferences is just as critical for success. Get it right, and you can tap into new markets and […]
A Guide for Finding The Right Contract Manufacturer
Expanding into international markets often involves partnering with contract manufacturers (CMs) to scale production. When done right, a reliable CM can reduce costs, boost efficiency, and help you meet global demand. But this decision is far from straightforward. Too many companies dive into international expansion, assuming their contract manufacturer will just “figure it out.” However, […]
What The Current US-China Trade War Could Mean for Your Business
“The bell on a tiger’s neck can only be untied by the person who tied it.” – China’s Ministry of Commerce Tensions between the US and China are escalating once again. Both countries have recently imposed steep tariffs on each other’s imports — in some cases, as high as 125%, with certain Chinese goods now […]
Why April 2 Wasn’t a Shock — If You’ve Been Paying Attention
When President Trump announced sweeping new tariffs on 2 April 2025, markets reeled. Stock indices nosedived. Trading partners scrambled. Global supply chains, already strained, shuddered under the weight of uncertainty. It felt like a rupture, a radical shift in the rules of global trade. But in reality, this is just the latest chapter in a […]
Are Manual Processes Killing Your Supply Chain? Here’s What to Do Instead
The Hidden Cost of Manual Data Entry Manual order processing, inventory updates, and data reconciliation are time-consuming and error-prone. These inefficiencies add up: Every year, supply chain inefficiencies cost businesses millions. 50% of these inefficiencies are caused by manual processes. It’s the classic horror story: An urgent order gets emailed to a supplier, but the […]
Why Investing in Your Brand and Marketing Assets is Essential for International Expansion
When companies scale internationally, finding the right channel partners is a big milestone. But once you’ve secured them, the next challenge is equipping them with the tools they need to market and sell your products effectively. Pricing books, ordering processes, and supply chain logistics are important, but increasingly, we’re seeing that having high-quality marketing assets […]
