Pricing Alchemy: Crafting a Strategic Formula for Value-driven Success

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Whether you’re selling in your domestic market or further afield, how you price is critical to how customers perceive value in your offering. Your overall strategy should be reflected in your pricing. In other words, price should not drive your product and service; the results you produce, the service you provide and how you deliver […]

International pricing: 7 things you’re probably getting wrong

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If you’re selling internationally you want to be making sales and making a profit, right? And while many businesses work hard to understand how to price correctly at home, most don’t put in the same amount of effort when it comes to international markets. That’s why an awful lot of exporters price too high and […]

Top SouthEast Asia ECommerce Companies: Shopee, Lazada and Co.

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With a growth rate of 20.6% in 2022, the southeastern Asian (SEA) region is forecast to see the fastest growing ecommerce retail growth in the world. Sales of Southeast Asia ecommerce companies are expected to reach $89.67 billion and to cross the $100 billion mark in 2023. There are more active consumers in the region […]

The Currency of Exporting

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As a tumultuous year comes to a close, it’s time to take a look at how financial market movements have, and are indeed – affecting exporters. The Reserve Bank of Australia has steadily raised rates to 3.1% across the calendar year, in reaction to spiralling costs and inflation (7.3%). From the supermarket shelves, to the […]

Sourcing trusted international distributors – tips for new players

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If you’re new to ‘going global’, working with a local distributor can be a good way to enter an international market. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep […]

Doing Business in Australia – The Search for Stability and Predictability

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When it comes to investing in international business expansion these days there is often hesitation –  you tread lightly and scour Bloomberg Market Data Feed for any indication of positive trends.  As you search for the right overseas market to scale up your business or put down roots for your new start-up, Australia should be […]

Managing market exposure: China’s relationship with Australia in an era of volatility

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Increasingly clients are asking for advice when contemplating doing business in China particularly given the recent, aggressive stance taken by the Chinese Communist Party (CCP) towards Australia with what appears to be the weaponising of economic relations. Then you have the experience of Jack Ma who clearly sailed too close to the wind with his […]

Discussion on Global Economic Outlook and Investment Evaluation

The International Monetary Fund’s (IMF) World Economic Outlook was published in October 2019 and, as usual, provides a valuable back drop to international business investment decisions. One of the key observations discussed in that report is not that the emerging markets are making the most significant contribution to global growth with 4.6% expected in 2020 […]

Thoughts On How China Works and Where Business Should Focus

I’m forming a view that there are three general strategy ‘domains’ that need to be thought about when dealing with China. These are interconnected and not unique to China but they demonstrate different facets to foreign interaction with the country. I call these the Economic Domain, the Nationalist Domain and Political Domain. They combine and […]

A Visit to the World Internet Conference

I’ve been in China to visit the 6th World Internet Conference and Exhibition (WIC) that was held at the purpose build exhibition centre in Wuzhen, Zhejiang Province. The focus this year is on AI, Internet of Things, and Cyber security. This latter topic is a hot one in the West and, for some, maybe a […]