Philippines Playbook: Food & Beverage for Exporters
If you’re mapping out your Asia strategy, the Philippines might not be the first market that springs to mind, but it probably should be. With more than 110 million people, a young, urbanising population
Devoid of Complexity and History: How Going Global Should Be
I was watching Sky News the other night when a journalist described one of Donald Trump’s deals as “devoid of complexity and history. It was meant as an insult, a way of saying he’d oversimplified something that demanded nuance.
Cracking the Code of Taiwan’s Business Culture
Taiwan is one of those markets that often flies under the radar. It’s sometimes overlooked in broader discussions about Asia, yet full of opportunity for brands that take the time to understand it.
5 Costly Mistakes When Expanding into Asia
Expanding into Asia can completely change the game for your brand. It’s exciting, full of potential, and offers access to some of the world’s fastest-growing consumer markets. That’s if you get it right.
Brewing Success: How Starbucks Won Over China
When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At face value, it seemed like a cultural mismatch destined to fail – coffee simply wasn’t part of daily life in China. Yet today, with more than 7,600 stores across […]
Australia Market Entry: DIY or Distributor?
Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.
Australia: A Mining Powerhouse: Opportunities, Challenges, and the Road Ahead
Australia has long been a global leader in the mining sector, renowned for its abundant mineral resources, stable political environment, and world-class infrastructure. The industry is a cornerstone of the Australian economy,contributing significantly to GDP, employment, and export revenues. However, the sector is also facing increasing challenges, such as environmental pressures, global market volatility, and […]
International Mode of Market Entry: Investment Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my previous posts, I discussed two of the lower-risk strategies when it comes to international mode of market entry – trading strategies like exports […]
International Mode of Market Entry: Transfer Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In my last blog on international modes of market entry, I talked about trading strategies, such as exports and ecommerce. These approaches are typically low-risk, […]
International Mode of Market Entry: Trading Strategies
Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you’ve decided to expand your business internationally and chosen a market to enter, you’ll need to decide on a mode of market entry. This […]
