Austria for Food Retail: What It Takes to Win on the Shelf
Austria, nestled in the heart of Europe, offers an attractive yet demanding landscape for food and beverage exporters. With nine million consumers, strong purchasing power and a taste for premium quality, it’s often used as both a proving ground ..
Analysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike.
Indonesia’s Live Shopping Boom: How Your Brand can Benefit
Indonesia, with its population of over 280 million people, has become one of Southeast Asia’s most dynamic e-commerce markets. Even the closure of TikTok Shop in October 2023 couldn’t slow its momentum.
Breaking into China’s Evolving Chocolate Market
China’s chocolate market is one of the most intriguing frontiers for global confectionery brands: small in per capita consumption, yet full of long-term promise. While the average Chinese consumer eats less than 0.2 kilograms of chocolate per year
Vietnam Market Entry: What Food & Drink Exporters Need to Know
Vietnam is one of ASEAN’s most promising consumer markets, with a population of around 100 million, a “golden” demographic structure and a growing appetite for international flavours. Yet success demands more than product quality.
Philippines Playbook: Food & Beverage for Exporters
If you’re mapping out your Asia strategy, the Philippines might not be the first market that springs to mind, but it probably should be. With more than 110 million people, a young, urbanising population
Devoid of Complexity and History: How Going Global Should Be
I was watching Sky News the other night when a journalist described one of Donald Trump’s deals as “devoid of complexity and history. It was meant as an insult, a way of saying he’d oversimplified something that demanded nuance.
Cracking the Code of Taiwan’s Business Culture
Taiwan is one of those markets that often flies under the radar. It’s sometimes overlooked in broader discussions about Asia, yet full of opportunity for brands that take the time to understand it.
5 Costly Mistakes When Expanding into Asia
Expanding into Asia can completely change the game for your brand. It’s exciting, full of potential, and offers access to some of the world’s fastest-growing consumer markets. That’s if you get it right.
Brewing Success: How Starbucks Won Over China
Table of Contents Always Start With Market Research Brand Positioning: A Blend of Strategy and Sensitivity Leveraging Premium Pricing as a Power Move Strategic Partnerships to Go Further Conclusion When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At […]
