Many companies focus on market entry strategy when expanding internationally. But even the best plans can fall apart when the operational realities of moving goods across borders are overlooked.
In this episode of the Business Beyond Borders podcast, host Cynthia Dearin is joined by La Chang, a global logistics expert, to explore the critical but often invisible role logistics plays in international growth. Drawing on deep, real-world experience, La shares what actually happens behind the scenes of global trade—and why so many companies underestimate its complexity.
Together, Cynthia and La Chang unpack the operational side of international expansion, including:
- Why logistics is often the deciding factor in global success or failure
- How “Murphy’s Law” shows up in cross-border operations
- The most common mistakes companies make when managing global supply chains
- Why unpredictability is the norm—and how to plan for it
- The realities of shipping, customs, and regulatory complexity across markets
- How strong operational execution becomes a competitive advantage internationally
They also discuss what happens when things go wrong—from delayed shipments to unexpected disruptions—and how businesses can build resilience into their global operations rather than reacting when problems arise.
This conversation is for founders, CEOs, and leadership teams who are serious about international growth and want to understand what it really takes to operate across borders—not just strategically, but operationally.
