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Market selection is a critical phase when it comes to international expansion.
Get it wrong, and you can tank your whole business… get it right and you can catapult it to new heights.
In Part Two of this episode around choosing the right market, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
Tune in to find out:
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Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!
Everything you need to know about taking your business global in 2023 and beyond.
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Dearin & Associates is an international strategy consulting firm that advises companies on international expansion, market research and modelling, cross-cultural training and strategic business connections.
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