Getting it Right in Asia

The Asia-Pacific region has become the economic growth engine for the world, presenting massive potential for foreign businesses. As a group, Asian economies now represent as much as 40% of global GDP. 

This presents an exciting opportunity for Australian businesses.  But before you rush to expand your company into Asian markets, it’s important to step back and the nuances and challenges of the Asian region, so that you can get your strategy right.

Indonesia: A Serious Place to Invest

Indonesia is the third largest democracy in the world after the USA and India and is also the largest Muslim country by population.  People tend to know it more for the congestion of Jakarta and the beauty of Bali, than one of South East Asia’s (SEA) more attractive investment locations.