Indonesia’s Live Shopping Boom: How Your Brand can Benefit
Indonesia, with its population of over 280 million people, has become one of Southeast Asia’s most dynamic e-commerce markets. Even the closure of TikTok Shop in October 2023 couldn’t slow its momentum.
5 Costly Mistakes When Expanding into Asia
Expanding into Asia can completely change the game for your brand. It’s exciting, full of potential, and offers access to some of the world’s fastest-growing consumer markets. That’s if you get it right.
Brewing Success: How Starbucks Won Over China
Table of Contents Always Start With Market Research Brand Positioning: A Blend of Strategy and Sensitivity Leveraging Premium Pricing as a Power Move Strategic Partnerships to Go Further Conclusion When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At […]
Thoughts On How China Works and Where Business Should Focus
I’m forming a view that there are three general strategy ‘domains’ that need to be thought about when dealing with China. These are interconnected and not unique to China but they demonstrate different facets to foreign interaction with the country. I call these the Economic Domain, the Nationalist Domain and Political Domain. They combine and […]
A Visit to the World Internet Conference
I’ve been in China to visit the 6th World Internet Conference and Exhibition (WIC) that was held at the purpose build exhibition centre in Wuzhen, Zhejiang Province. The focus this year is on AI, Internet of Things, and Cyber security. This latter topic is a hot one in the West and, for some, maybe a […]
Getting it Right in Asia
The Asia-Pacific region has become the economic growth engine for the world, presenting massive potential for foreign businesses. As a group, Asian economies now represent as much as 40% of global GDP.
This presents an exciting opportunity for Australian businesses. But before you rush to expand your company into Asian markets, it’s important to step back and the nuances and challenges of the Asian region, so that you can get your strategy right.
Indonesia: A Serious Place to Invest
Indonesia is the third largest democracy in the world after the USA and India and is also the largest Muslim country by population. People tend to know it more for the congestion of Jakarta and the beauty of Bali, than one of South East Asia’s (SEA) more attractive investment locations.
Can little Aussie food companies really take the world by storm?
There has been a lot of talk about Australia becoming the “food bowl” of Asia over the last few years and the trade statistics indicate that Australia’s trade with the rest of the world in food products continues to increase. Take for example, wine sales, which increased in value by 11% in 2016, reflecting increasing […]
