Analysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike.
Brewing Success: How Starbucks Won Over China
Table of Contents Always Start With Market Research Brand Positioning: A Blend of Strategy and Sensitivity Leveraging Premium Pricing as a Power Move Strategic Partnerships to Go Further Conclusion When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At […]
What The Current US-China Trade War Could Mean for Your Business
“The bell on a tiger’s neck can only be untied by the person who tied it.” – China’s Ministry of Commerce Tensions between the US and China are escalating once again. Both countries have recently imposed steep tariffs on each other’s imports — in some cases, as high as 125%, with certain Chinese goods now […]
Navigating Global Trade in 2025: Trends MSMEs Must Watch Closely
Table of Contents Trend #1: The US Tech Boom Trend #2: Shifts in U.S. Foreign Policy and European Defense Dynamics Trend #3: Post-Conflict Uncertainty in the Middle East Trend #4: China’s EV Disruption Conclusion 2025 has barely begun, and yet the global trade landscape is already shifting dramatically. From Washington to Beijing, foreign policies are […]
Unlocking Retail Success in China: Strategies for a Booming Market
Table of Contents Why China’s Retail Market Is a Big Deal Trends You Need to Know How to Make It Work for Your Brand Example: Starbucks’ Success in China Is It Worth the Effort? Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one […]
International Market Selection: Four Mistakes to Avoid in 2024
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
Changes to China’s Corporate Social Credit System: How could this impact your business?
The 2023 Government Work Report, released earlier this month of March 2023, has proposed to further “improve the social credit system”, bridging gaps in its implementation, the scope of data collected, and adjusting penalties for ‘good’ and ‘bad’ credit ratings. This may come with a higher risk of consequences for non-compliant business-owners and stakeholders, with […]
Managing market exposure: China’s relationship with Australia in an era of volatility
Increasingly clients are asking for advice when contemplating doing business in China particularly given the recent, aggressive stance taken by the Chinese Communist Party (CCP) towards Australia with what appears to be the weaponising of economic relations. Then you have the experience of Jack Ma who clearly sailed too close to the wind with his […]
International Marketing: How to make your message stick in overseas markets
Table of Contents Core values: personal appeal or desire to be seen? Product selection criteria: Innovation or Brand Credibility? Reaching the market International Marketing Success Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences […]
International Market Selection: Four Questions to Ask Yourself
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
