Increasingly clients are asking for advice when contemplating doing business in China particularly given the recent, aggressive stance taken by the Chinese Communist Party (CCP) towards Australia with what appears to be the weaponising of economic relations. Then you have the experience of Jack Ma who clearly sailed too close to the wind with his […]
Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing, so they either “copy + paste” […]
Scaling your venture across multiple markets is still the most effective way of increasing its value… if you get it right. But if you’ve decided to “go global”, which markets should you sell to? Here’s four international market selection mistakes to avoid as you craft your international strategy.
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to run you through the final considerations that you need to take into account before you go ahead and hitch your wagon to […]
COVID-19 shook the world during 2020, and local and global economies took a major blow. Bilateral relationships – including the Australia-China and US-China partnerships – rode the rollercoaster, highlighting the impact of international politics on foreign investment. If you have been considering investing or establishing businesses in new markets – especially in digital technologies – […]
Geopolitics and doing business in Hong Kong and China. I’m forming a view that there are three general strategy ‘domains’ that need to be thought about when dealing with China. These are interconnected and not unique to China but they demonstrate different facets to foreign interaction with the country. I call these the Economic Domain, […]
Geopolitics and doing business in Hong Kong and China. I’ve been in China to visit the 6th World Internet Conference and Exhibition (WIC) that was held at the purpose build exhibition centre in Wuzhen, Zhejiang Province. The focus this year is on AI, Internet of Things, and Cyber security. This latter topic is a hot […]
Geopolitics and doing business in Hong Kong and China. Unless you’ve been living under a rock, you’re probably aware of the US-China trade war. Over the past year, the world’s two largest economies have imposed tariffs on billions of dollars worth of one another’s goods. US President Donald Trump has long accused China of unfair […]
Geopolitics and doing business in Hong Kong and China. One of the main elements to consider when moving into overseas markets is the geopolitics that surround a territory. For the most part, this is often background noise as the time scales that make any problems manifest are often counted in multiple years rather than months. […]