Zach Pearson is on the ground in Chicago and we explore the US market, why foreign companies often struggle to get traction there and what you can do to break ground in what is often considered the “holy grail” for businesses around the world. He talks about the top mistakes that companies make when entering the US.
The host Cynthia Dearin shares the common mistakes when going global and how to avoid them. She highlights the importance of having self-awareness around the current success of a business in their domestic market, understanding a business’s core-competencies and the need to set S.M.A.R.T goals when venturing into new markets.
Doyle Buehler talks about digital transfoirmation. He is a best-selling author, global entrepreneur, international speaker and digital business thought leader, specialising in strategic digital branding and marketing. Doyle has built multiple award-winning innovative online, e-commerce startups and digital media businesses around the world.