5 Costly Mistakes When Expanding into Asia
Expanding into Asia can completely change the game for your brand. It’s exciting, full of potential, and offers access to some of the world’s fastest-growing consumer markets. That’s if you get it right.
The Labubu Lesson: Protecting Brand Value in a World of Fakes
You’ve definitely seen them around…I’m talking about these quirky little figures that have taken global markets by storm, and now the craze has finally landed in New Zealand. Fashionably late, but no less fierce.
International IP Protection: What type of intellectual property should you protect?
Table of Contents A couple of quick examples Types of IP you can protect Whether you are setting-up shop in a new country, or just selling your stuff there, you will need a strategy for managing your intellectual property (IP) as you expand internationally. It can be a totally new concept or invention, an innovative […]
