If You’re Not at the Table, You’re on the Menu
At Davos this year, Canadian prime minister Mark Carney said the quiet part out loud. The old international order is not coming back. We are not in a transition. We are living through a rupture. And countries that fail to act together risk finding decisions made for them — not with them.
Analysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike.
Train of Thought: When Innovation Stops Feeling Magical
I was sitting on the train the other day when a young girl tugged at her mother’s sleeve and asked, “Who’s driving the train?” Without hesitation, her mum simply replied, “It’s driverless, darling.” That was it.
Speed Kills: The Fatal Mistake Fast Brands Keep Making
In today’s crowded marketplace, most brands are racing against the clock. And it makes sense. When the average consumer’s attention span lasts just a few seconds, speed almost feels like survival. Launch fast, post often, stay visible.
It’s Not the Best Product That Wins. It’s This.
When uncertainty hits, companies start slashing costs. And which department usually ends up first on the chopping block? You guessed it: marketing.
Brewing Success: How Starbucks Won Over China
Table of Contents Always Start With Market Research Brand Positioning: A Blend of Strategy and Sensitivity Leveraging Premium Pricing as a Power Move Strategic Partnerships to Go Further Conclusion When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At […]
Australia Market Entry: DIY or Distributor?
Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.
What The Current US-China Trade War Could Mean for Your Business
“The bell on a tiger’s neck can only be untied by the person who tied it.” – China’s Ministry of Commerce Tensions between the US and China are escalating once again. Both countries have recently imposed steep tariffs on each other’s imports — in some cases, as high as 125%, with certain Chinese goods now […]
Unlocking Retail Success in China: Strategies for a Booming Market
Table of Contents Why China’s Retail Market Is a Big Deal Trends You Need to Know How to Make It Work for Your Brand Example: Starbucks’ Success in China Is It Worth the Effort? Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one […]
Preparing for Trump’s Tariffs: Strategies to Protect Your Business in a Shifting Trade Landscape
Table of Contents Trump’s intentions are clear… but, how quickly can he move? If tariff hikes become reality, what can we do? Bring supply close to the market and avoid tariffs Target Different Markets Diversify Your Supply Chain Strategic Stockpiling Reevaltuate Your Product Pricing Strategy Deploy Tariff Mitigation Strategies Review Contracts and Terms with US […]
