Why Modi Keeps Coming Back to Australia

Narendra Modi visited Australia from 8 to 10 July 2026 for his third visit as India’s prime minister. His previous visits took place in 2014 and 2023. The frequency is striking. Before Modi arrived in 2014, no Indian prime minister had made a bilateral visit to Australia for 28 years. During that first trip, he […]
What the US Technology Upgrade for the UAE Means for International Defence Companies

When I saw the announcement that the United States was giving the United Arab Emirates more favourable access to certain advanced technologies, I was curious. The UAE already enjoys a close defence relationship with Washington, as does Australia. So why did the announcement matter, and what would it actually change for companies operating in international […]
The New Geopolitical Map of the Internet Is Under the Ocean

The next phase of global business is being shaped by infrastructure most executives never see. Undersea cables form the backbone of the global internet. They carry the vast majority of the world’s international internet traffic and support the systems that modern companies depend on every day: banking, cloud computing, logistics, customer service, e-commerce, remote work, digital trade and, increasingly, artificial intelligence.
If You’re Not at the Table, You’re on the Menu

At Davos this year, Canadian prime minister Mark Carney said the quiet part out loud. The old international order is not coming back. We are not in a transition. We are living through a rupture. And countries that fail to act together risk finding decisions made for them — not with them.
Analysing the Phenomenal Success of Jellycat in the Chinese Market

Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike.
Train of Thought: When Innovation Stops Feeling Magical

I was sitting on the train the other day when a young girl tugged at her mother’s sleeve and asked, “Who’s driving the train?” Without hesitation, her mum simply replied, “It’s driverless, darling.” That was it.
Speed Kills: The Fatal Mistake Fast Brands Keep Making

In today’s crowded marketplace, most brands are racing against the clock. And it makes sense. When the average consumer’s attention span lasts just a few seconds, speed almost feels like survival. Launch fast, post often, stay visible.
It’s Not the Best Product That Wins. It’s This.

When uncertainty hits, companies start slashing costs. And which department usually ends up first on the chopping block? You guessed it: marketing.
Brewing Success: How Starbucks Won Over China

Table of Contents Always Start With Market Research Brand Positioning: A Blend of Strategy and Sensitivity Leveraging Premium Pricing as a Power Move Strategic Partnerships to Go Further Conclusion When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At […]
Australia Market Entry: DIY or Distributor?

Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.