International Expansion Strategy for Consumer Brands: Are You Ready to Go Global?
International demand can appear before a business is ready to support it. This guide explains how consumer brands can assess demand, economics, localisation, route to market and operational capacity before expanding overseas.
International market selection: can AI choose where you expand?
AI can compare markets faster than most teams could have imagined a few years ago. It can size opportunities, identify competitors, summarise regulations and surface potential customers or partners in minutes. The harder question is whether it can tell you where your business should expand. Imagine you are comparing two international markets. The first is […]
Australia as a Safe-Haven Market for International Business
If you run an international business today, it is likely that the way you choose markets looks different from what it did even a few years ago. If it doesn’t, there is a strong case for revisiting the criteria. Tariffs are being used more aggressively, export controls are expanding, and disruption through the Red Sea […]
Why Modi Keeps Coming Back to Australia
Narendra Modi visited Australia from 8 to 10 July 2026 for his third visit as India’s prime minister. His previous visits took place in 2014 and 2023. The frequency is striking. Before Modi arrived in 2014, no Indian prime minister had made a bilateral visit to Australia for 28 years. During that first trip, he […]
What the US Technology Upgrade for the UAE Means for International Defence Companies
When I saw the announcement that the United States was giving the United Arab Emirates more favourable access to certain advanced technologies, I was curious. The UAE already enjoys a close defence relationship with Washington, as does Australia. So why did the announcement matter, and what would it actually change for companies operating in international […]
The New Geopolitical Map of the Internet Is Under the Ocean
The next phase of global business is being shaped by infrastructure most executives never see. Undersea cables form the backbone of the global internet. They carry the vast majority of the world’s international internet traffic and support the systems that modern companies depend on every day: banking, cloud computing, logistics, customer service, e-commerce, remote work, digital trade and, increasingly, artificial intelligence.
If You’re Not at the Table, You’re on the Menu
At Davos this year, Canadian prime minister Mark Carney said the quiet part out loud. The old international order is not coming back. We are not in a transition. We are living through a rupture. And countries that fail to act together risk finding decisions made for them — not with them.
Analysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike.
Train of Thought: When Innovation Stops Feeling Magical
I was sitting on the train the other day when a young girl tugged at her mother’s sleeve and asked, “Who’s driving the train?” Without hesitation, her mum simply replied, “It’s driverless, darling.” That was it.
Speed Kills: The Fatal Mistake Fast Brands Keep Making
In today’s crowded marketplace, most brands are racing against the clock. And it makes sense. When the average consumer’s attention span lasts just a few seconds, speed almost feels like survival. Launch fast, post often, stay visible.
