It’s Not the Best Product That Wins. It’s This.
When uncertainty hits, companies start slashing costs. And which department usually ends up first on the chopping block? You guessed it: marketing.
Brewing Success: How Starbucks Won Over China
Table of Contents Always Start With Market Research Brand Positioning: A Blend of Strategy and Sensitivity Leveraging Premium Pricing as a Power Move Strategic Partnerships to Go Further Conclusion When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At […]
Australia Market Entry: DIY or Distributor?
Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.
What The Current US-China Trade War Could Mean for Your Business
“The bell on a tiger’s neck can only be untied by the person who tied it.” – China’s Ministry of Commerce Tensions between the US and China are escalating once again. Both countries have recently imposed steep tariffs on each other’s imports — in some cases, as high as 125%, with certain Chinese goods now […]
Unlocking Retail Success in China: Strategies for a Booming Market
Table of Contents Why China’s Retail Market Is a Big Deal Trends You Need to Know How to Make It Work for Your Brand Example: Starbucks’ Success in China Is It Worth the Effort? Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one […]
Preparing for Trump’s Tariffs: Strategies to Protect Your Business in a Shifting Trade Landscape
Table of Contents Trump’s intentions are clear… but, how quickly can he move? If tariff hikes become reality, what can we do? Bring supply close to the market and avoid tariffs Target Different Markets Diversify Your Supply Chain Strategic Stockpiling Reevaltuate Your Product Pricing Strategy Deploy Tariff Mitigation Strategies Review Contracts and Terms with US […]
Going Global? Here’s Why you Need a Tailored Marketing Strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
How to Expand & Grow Your Business Globally with an EOR
Table of Contents EOR for Global Business Benefits of using an employer of record: The future of Global Employment With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow […]
How do I source and engage trusted international partners?
Table of Contents Step #1 – Understand why you want a partner Step #2 – Select partners. Don’t let them select you Step #3 – Tap the network and do your research Step #4 – Analyse your potential partner Step #5 – Start with a framework If you’re new to ‘going global’, working with a […]
International Product-Market fit … how much due diligence should I do?
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
