Brewing Success: How Starbucks Won Over China
When Starbucks first entered China in 1999, many were sceptical. How could a Western coffee chain succeed in a country with a 5,000-year-old tea tradition? At face value, it seemed like a cultural mismatch destined to fail – coffee simply wasn’t part of daily life in China. Yet today, with more than 7,600 stores across […]
Australia Market Entry: DIY or Distributor?
Though geographically distant, Australia has emerged as a highly attractive market for premium European consumer brands. Its multicultural population, political stability, and strong purchasing power continue to draw significant foreign direct investment.
What The Current US-China Trade War Could Mean for Your Business
“The bell on a tiger’s neck can only be untied by the person who tied it.”– China’s Ministry of Commerce Tensions between the US and China are escalating once again. Both countries have recently imposed steep tariffs on each other’s imports — in some cases, as high as 125%, with certain Chinese goods now facing […]
Unlocking Retail Success in China: Strategies for a Booming Market
Happy Chinese New Year! As we usher in the Year of the Snake, it’s the perfect time to talk about one of the most exciting and dynamic retail markets in the world—China. Have you ever wondered what it would take to crack the code for this market? It’s no walk in the park, but the […]
Preparing for Trump’s Tariffs: Strategies to Protect Your Business in a Shifting Trade Landscape
With his plan to impose sweeping tariffs on imports—including a steep 60% levy on Chinese goods—President-elect Trump has set his sights on drastically reshaping US trade policy. As companies brace for potential price hikes, supply chain disruptions, and market shifts, business leaders around the globe are wondering what they can do to protect their bottom […]
Going Global? Here’s Why you Need a Tailored Marketing Strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
How to Expand & Grow Your Business Globally with an EOR
With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow on a much larger scale. But where do you begin? How do you even set foot in another market, […]
How do I source and engage trusted international partners?
If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep local knowledge […]
International Product-Market fit … how much due diligence should I do?
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
Why COVID-19 has made international strategy more critical than ever before
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
