With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow on a much larger scale. But where do you begin? How do you even set foot in another market, where you’re facing a completely different economic, social, cultural, and political context? And […]
If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep local knowledge […]
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
How “Look After Yourself” became an international brand with Tom Griffith, Co-founder of Emma and Tom
episode 52 How “Look After Yourself” became an international brandwith Tom Griffith, Co-founder of Emma and Tom I hope you’re surviving the madness, wherever you are in the world today. This week, to keep you powering through lockdown, I wanted to bring you something a little lighter and more inspirational than what you’ll get on […]
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
In Part Two of this episode around Choosing the Best Market Entry Strategy, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
This is Part One of a two-part interview, so keep an eye out for the next episode where we delve a little deeper into the market entry strategy, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
episode 45 Growing Your Business at Home or Overseas with Bryan Santos, an investment banker with a difference In this episode, I chat to Bryan Santos, an investment banker with a difference. He helps businesses grow – at home and abroad, by taking a holistic approach to solving the challenges faced by individual companies. Bryan […]
episode 24 Tips to Penetrate a New International Market with Lee Featherby, Founder and CEO of Powerful Points In this episode of Business Beyond Borders, Cynthia interviews Lee Featherby, Founder of Powerful Points. From a Perth boy with hopes to join the family business, to starting his own business helping companies share their message effectively, […]