Going Global? Here’s Why you Need a Tailored Marketing Strategy
COVID-19 has created huge disruption in some industries and opened up massive opportunities in others. For many companies, there’s never been a better time to ‘go global’, but to do so, you need a tailored international marketing strategy…
How to Expand & Grow Your Business Globally with an EOR
Table of Contents EOR for Global Business Benefits of using an employer of record: The future of Global Employment With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow […]
How do I source and engage trusted international partners?
Table of Contents Step #1 – Understand why you want a partner Step #2 – Select partners. Don’t let them select you Step #3 – Tap the network and do your research Step #4 – Analyse your potential partner Step #5 – Start with a framework If you’re new to ‘going global’, working with a […]
International Product-Market fit … how much due diligence should I do?
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
Why COVID-19 has made international strategy more critical than ever before
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
Commercial Intelligence: Making Sure Your International Business Fairytale Has a Happy Ending
If you’re in the field of international business, you’ve heard it a thousand times: “Commercial intelligence is vital to the success of an international business venture”. If you’ve been around the traps for long enough, you’ll know how true that is. For those of you wondering what’s so special about commercial intelligence, let me start […]
Why Aussie Engineering Firms Should Look Abroad
With Australia’s mining boom well and truly over and infrastructure spending at a low ebb in most Australian states, Australian engineering firms looking to the future are right to wonder where new work will come from. The good news is that because the vast majority of the world’s building and infrastructure market lies beyond our […]
Does Your International Marketing Strategy Suck? Here’s Why…
This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. 1. They fall into the #1 trap of international marketing The number one trap of international […]
