US Tariffs Are Here to Stay. Is Your Brand Export-Ready?

US Tariffs Are Here to Stay. Is Your Brand Export-Ready?

Australia Post has suspended most parcel deliveries to the United States effective immediately, leaving thousands of Australian exporters scrambling for alternatives. Only documents and gifts valued under $150 will continue to move. Everything else is on hold.

This decision comes just days before the US scraps its long-standing “de minimis” tax exemption on low-value parcels, a move that has already pushed at least 24 other countries, including Switzerland, Japan, and Italy, to suspend shipments as well. From August 29, parcels that previously entered the US duty-free will now be hit with hefty tariffs or flat fees, including 15% for goods from the EU and up to 50% for India, with no clear timeline for resolution.

For Australian MSMEs exporting to the US, this is more than a temporary disruption. It signals a seismic shift in global e-commerce. Costs are rising, compliance is tightening, and companies are scrambling to secure alternative solutions.

In this blog, we unpack what these changes mean for exporters, how they could reshape the competitive landscape, and the steps you can take now to stay ahead.

The Scrapping of the De Minimis Tax Exemption - What It Means

Until now, parcels valued under USD $800 could enter the US tax-free, a rule that enabled cross-border e-commerce and levelled the playing field for Australian exporters. Starting Friday, August 29, that advantage disappears.

Low-value parcels will now be taxed either by their country-of-origin tariffs or subjected to flat customs fees, which in some cases exceed USD $80 per shipment. For many exporters, this change will translate directly into higher landed costs and tighter margins, making it harder to compete in the US market.

The operational complexity is also increasing. Carriers must now pre-collect duties before parcels can ship, creating new layers of uncertainty around pricing, customer experience, and clearance times. Even parcels declared as gifts under USD $150 are likely to face heightened scrutiny at the border, increasing the risk of delays and unexpected charges.

With no clear framework yet for managing these rules, government carriers like Australia Post have suspended most commercial deliveries until further notice. While private couriers such as FedEx and DHL remain operational, but at a cost, exporters should brace for significantly higher shipping expenses and potential transit delays.

The Ripple Effect: How This Impacts Australian Exporters

The full consequences of this policy shift will take time to unfold, but one thing is already certain: Australian MSMEs that rely on parcel deliveries to reach US customers face immediate disruption.

Businesses that traditionally used Australia Post’s Business Contract and MyPost Business services can no longer use these channels to reach their US retail customers. Even when commercial deliveries eventually resume, the cost of exporting will rise significantly as duties, surcharges, and operational changes are passed downstream.

This shift is unlikely to be temporary. The US has consistently used tariffs to incentivise domestic manufacturing and reduce reliance on imports. Retail buyers in the US may increasingly favour locally sourced products to avoid added costs, raising the barriers to entry for foreign brands.

On top of that, delays, unexpected duties, and higher final prices could discourage US consumers from purchasing Australian products altogether, putting even greater pressure on exporters.

The takeaway is clear: MSMEs that fail to diversify their go-to-market strategy risk being left behind. Relying solely on traditional parcel delivery models is no longer a safe or sustainable path forward.

What You Can Do to Take Control

These policy shifts have sent shockwaves through global supply chains, leaving Australian exporters facing higher costs, delivery delays, and operational uncertainty. While the challenges are real, there are practical steps you can take right now to safeguard growth and stay competitive.

As explained in this approach to hacking the supply chain, start by exploring alternative logistics partners such as FedEx or DHL to maintain continuity of service. While these options come at a higher cost, they can act as a temporary bridge while you adapt your broader strategy.

Next, build financial buffers into your operations. Model how the new duties will affect your unit economics and determine whether your pricing remains viable or needs to be adjusted. This clarity is crucial before deciding whether to absorb costs or pass them downstream.

It is also worth reassessing your product mix. Focus on high-margin SKUs with clear value propositions and packaging optimised for cost-efficient freight. Products that are shelf-stable, low in complexity, and cost-efficient will stand out in a marketplace where every extra dollar counts.

Finally, consider partnering with distributors who already have established networks, warehousing capacity, and last-mile delivery infrastructure. While this often means slimmer margins and less direct control, distributors can help brands overcome immediate logistical barriers and maintain access to the US market while longer-term strategies are being developed.

Conclusion

Global trade has entered a period of structural change, and the pace is only accelerating. For Australian MSMEs, thriving in this new environment requires more than resilience; it demands foresight, adaptability, and a strategy designed to withstand volatility.

That’s where we come in. At Dearin & Associates, we help businesses respond with confidence by reassessing market selection to reduce risk, designing resilient go-to-market strategies tailored for shifting conditions, and identifying smarter distribution channels to protect profitability.

Whether you are already exporting or planning your first move offshore, now is the time to act.

Control your destiny before the market dictates it for you.

Book a discovery call today and let us help you navigate what’s next.

Kick-start your international expansion today

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Justin Hadinoto

Justin is an international business consultant with a background in marketing and human resource management. With a background in workplace compensation and Occupational Health and Safety, he has also worked at Deloitte, integrating Generative AI into operations—demonstrating strong analytical and stakeholder engagement skills. Having lived in Singapore, Indonesia, and Australia, Justin has cultivated a strong ability to navigate cross-cultural interactions. He holds a Bachelor of Commerce with distinction and is fluent in Chinese, Bahasa Indonesia, and English, allowing him to craft tailored marketing content for diverse audiences.

Picture of Justin Hadinoto

Justin Hadinoto

Justin is an international business consultant with a background in marketing and human resource management. With a background in workplace compensation and Occupational Health and Safety, he has also worked at Deloitte, integrating Generative AI into operations—demonstrating strong analytical and stakeholder engagement skills. Having lived in Singapore, Indonesia, and Australia, Justin has cultivated a strong ability to navigate cross-cultural interactions. He holds a Bachelor of Commerce with distinction and is fluent in Chinese, Bahasa Indonesia, and English, allowing him to craft tailored marketing content for diverse audiences.6

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