Are you carrying out an annual distributor performance review for partners?
Table of Contents Why carry out this kind of distributor performance review? Isn’t that the same as a quarterly meeting? How to carry out this kind of assessment? The Sales Metrics Marketing & Branding Team & Training Relevance Cooperation Quality & Culture IT Investments Communication & Reporting Marketplace General No review without KPIs Pulling it […]
Getting Started in International E-Commerce?
Table of Contents How Marketplaces Work How E-commerce Sites work So which one should you choose? Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer products and you’re keen to […]
Sourcing trusted international distributors – tips for new players
If you’re new to ‘going global’, working with a local distributor can be a good way to enter an international market. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep […]
How To Take Your Expense Policy Global
Table of Contents Why expense policies matter for internationalising, high-growth businesses 5 things to consider when building an expense policy for a global team As your business grows, you might be thinking about tapping into new regions or markets. While there’s a lot you can do remotely, you’re likely going to need a local team […]
Scaling Your Fashion Brand Internationally in 2021?… Here are 3 Things You Need to Do
If you’re thinking about expanding your fashion label internationally, 2021 might just be the year to do it. Despite the havoc wreaked by COVID19, e-commerce sales boomed over the last 18 months… which means that there’s never been a better time for style mavens to buy your brand, even if they’re a continent or two […]
Your Ideal International Client: Creating Your Client Avatar
Table of Contents How do I create an ideal international client avatar? Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: […]
Your Ideal International Client: Market Research
Table of Contents How do we align what people want and what we’re offering? Go to the source Dig for concrete information What if I don’t have a list of potential international clients? In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they […]
Four Aussie manufacturing businesses that are killing it on the global stage
Table of Contents Going Global in a Post-COVID World Manufacturing in Australia has had a long and proud history, but over the last 30 years the industry has stagnated. Aussie companies have been unable to compete with our neighbours on cost due to distance, higher wages and the price of energy. Governments and large corporate […]
Why You Need an International Strategy … even now!
Table of Contents Limitless opportunity means unbridled competition Reach more customers Spread your risks Protect against competitors Control costs Maximise profits Expansion equals innovation Increased company value As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a […]
3 Things You Must Do to Scale Your Manufacturing Business Globally
Table of Contents Use data to drive decisions Get Clear on Your Go-to-Market Strategy Make pricing a priority As I wrote recently in Why Strategy is Key to Expanding Your Manufacturing Business Globally, there are plenty of opportunities for manufacturers to scale internationally in 2021, but it’s definitely not a risk-free exercise. There are some […]
