Sourcing trusted international distributors – tips for new players
If you’re new to ‘going global’, working with a local distributor can be a good way to enter an international market. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep […]
How To Take Your Expense Policy Global
As your business grows, you might be thinking about tapping into new regions or markets. While there’s a lot you can do remotely, you’re likely going to need a local team on the ground to realise your vision of building a global company. Along with recruiting local team members and developing new ways of working, […]
Scaling Your Fashion Brand Internationally in 2021?… Here are 3 Things You Need to Do
If you’re thinking about expanding your fashion label internationally, 2021 might just be the year to do it. Despite the havoc wreaked by COVID19, e-commerce sales boomed over the last 18 months… which means that there’s never been a better time for style mavens to buy your brand, even if they’re a continent or two […]
Your Ideal International Client: Creating Your Client Avatar
Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things […]
Your Ideal International Client: Market Research
In my previous post, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client and how you can conduct market research to understand their needs and challenges better. Your ideal international client is the […]
Four Aussie manufacturing businesses that are killing it on the global stage
Manufacturing in Australia has had a long and proud history, but over the last 30 years the industry has stagnated. Aussie companies have been unable to compete with our neighbours on cost due to distance, higher wages and the price of energy. Governments and large corporate companies offshored manufacturing projects, rather than support local business […]
Why You Need an International Strategy … even now!
As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an […]
3 Things You Must Do to Scale Your Manufacturing Business Globally
As I wrote recently in Why Strategy is Key to Expanding Your Manufacturing Business Globally, there are plenty of opportunities for manufacturers to scale internationally in 2021, but it’s definitely not a risk-free exercise. There are some key things that you need to get right if you want your international venture to thrive. In this […]
Why Strategy is Key to Expanding Your Manufacturing Business Globally
Manufacturing in Australia is on the upswing. Despite the chaos that COVID19 created in 2020, the sector is bouncing back, thanks to a combination of pent-up demand, reshoring bringing some production back home and robotics driving reductions in production cost. Many manufacturing companies – including our clients – are also looking at expanding internationally, to […]
Why COVID-19 has made international strategy more critical than ever before
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
