With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly, and are able to grow on a much larger scale. But where do you begin? How do you even set foot in another market, […]
If you’re new to ‘going global’, working with a local partner can be a good way to get started. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology, your partner will have deep local knowledge […]
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on […]
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an international strategy. COVID-19 has slowed […]
In Part Two of this episode around Choosing the Best Market Entry Strategy, we delve a little deeper into the market selection process, outlining what to consider before making the decision, and the questions you should be asking to assess the risk and increase your chances of success.
In this episode, Bryan Santos, an investment banker with a difference discusses how growing your business – at home and abroad becomes successful, by taking a holistic approach to solving the challenges faced by individual companies.
Subscribe Now Developing an International Expansion Strategy with Lee Featherby, Founder and CEO of Powerful Points Share In this episode of Business Beyond Borders, Cynthia interviews Lee Featherby, Founder of Powerful Points. From a Perth boy with hopes to join the family business, to starting his own business helping companies share their message effectively, Lee’s […]
Chris Jankulovski, founder of Remote Staff, provides offshore recruiting solutions to a variety of SMEs and has expanded to a team of 70 in-house staff. Chris explains the importance of recognizing cultural differences in going global.
Cynthia Dearin reveals the international business expansion checklist that she provides small to medium businesses who are looking to go global, and how it helps them avoid costly and fatal mistakes. The checklist covers every aspect of the expansion process and Cynthia discusses the key points that all businesses should consider before diving in head first into a new market.
Cynthia Dearin clarifies the importance of market research before going global for small to mid-sized businesses.