When Starbucks first entered China in 1999, many were sceptical....
Read MoreIn this episode, Cynthia clarifies why undertaking market research and collecting data before going global is so important for small to mid-sized businesses
Cynthia gives you the questions you need to ask yourself when looking to go overseas with your product or service and how they help you set yourself up for success.
Cynthia also shares her tips for avoiding analysis paralysis and what kind of research to conduct in order to get the answers you need so you don’t have to learn through trial and error.
We’d love to hear from you! Get in touch to book an introductory call to find out how we can help.
Business Beyond Borders: Take Your Company Global is the latest book from international business strategist, Cynthia Dearin. Get your copy today!
Everything you need to know about taking your business global in 2023 and beyond.
When Starbucks first entered China in 1999, many were sceptical....
Read MoreFor European FMCG and mum and baby brands exploring the...
Read MoreAI is everywhere. From automated emails to sales chatbots, businesses...
Read MoreDearin & Associates is an international strategy consulting firm that advises companies on international expansion, market research and modelling, cross-cultural training and strategic business connections.
This website uses cookies to enhance your browsing experience. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.
KEEP IN TOUCH!
We’ll send you an email twice a month with the latest insights into international market entry.