Thinking to go global? Explore our latest insights into international expansion – from company readiness, to product-market fit, international marketing, culture and more…
Table of Contents EOR for Global Business Benefits of using an employer of record: The future of Global Employment With the globe more interconnected than ever before, businesses can say goodbye to geographical boundaries – and hello to international expansion! Businesses are now looking to expand more quickly and smoothly,
Ok, a quick disclaimer! I am a Man Utd fan – so not only as a fan, but also as a junior buyer, did I feel the pain of the 1996 grey kit fiasco. So this big question is, is history going to repeat itself? As we approach the start
The UK-Australia FTA Comes Into Force At midnight tonight on 31 May 2023, the UK-Australia Free Trade Agreement will come into force, marking the beginning of a new chapter of economic collaboration and abundant opportunities for Australian and British businesses. The landmark agreement was described by Prime Minister Anthony Albanese
“The economy doesn’t need us to be working five days a week any more. It was 100 years ago… but the economy has transformed since then.” (Joe Ryle, director of the 4 Day Week Campaign) Results released earlier last month from the UK four-day week trial show an overwhelmingly positive
The 2023 Government Work Report, released earlier this month of March 2023, has proposed to further “improve the social credit system”, bridging gaps in its implementation, the scope of data collected, and adjusting penalties for ‘good’ and ‘bad’ credit ratings. This may come with a higher risk of consequences for
Table of Contents Growth Forecast Continue Who are the main players in ecommerce in southeast Asia 2022? Southeast Asia Ecommerce Companies are set for huge growth With a growth rate of 20.6% in 2022, the southeastern Asian (SEA) region is forecast to see the fastest growing ecommerce retail growth in
With the Federal election out of the way, Covid on the wane and the war in Ukraine losing its shock value, the global supply chain crunch is the new hot topic. It’s hardly surprising. The cost of freight and logistics skyrocketed by an eye-watering 700% in 2020 and 2021. It
As a tumultuous year comes to a close, it’s time to take a look at how financial market movements have, and are indeed – affecting exporters. The Reserve Bank of Australia has steadily raised rates to 3.1% across the calendar year, in reaction to spiralling costs and inflation (7.3%). From
Table of Contents Five steps to develop your international IP strategy You have thought about what IP you have in your business, the different types of IP rights and about how you can use them to protect your assets as you expand your business overseas. Now, it’s time to get
Table of Contents A couple of quick examples Types of IP you can protect Whether you are setting-up shop in a new country, or just selling your stuff there, you will need a strategy for managing your intellectual property (IP) as you expand internationally. It can be a totally new
Table of Contents Choose the right process to create your global team Options for creating a global team Hiring a global team Who is in your international team is just as important as choosing the right market or the right distributor. The team is the vehicle that will deliver your
Table of Contents Understanding the context Triangulate your information Your product Establishing a presence Hiring and firing Operations Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Welcome to the ‘why’, ‘what’ and ‘how’ of the regulatory challenges that
Table of Contents Why carry out this kind of distributor performance review? Isn’t that the same as a quarterly meeting? How to carry out this kind of assessment? The Sales Metrics Marketing & Branding Team & Training Relevance Cooperation Quality & Culture IT Investments Communication & Reporting Marketplace General No
Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. As I’ve discussed in my previous blogs on international logistics and export documentation, there’s a lot to make sure you get right when shipping products overseas. Follow this checklist
Table of Contents What do I need to know about international logistics? How can I send my goods overseas? Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. Congratulations – you have made a sale to buyers overseas. Now,
Interested in expanding your business internationally? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. When sending goods overseas, you will need to complete a suite of ‘export documentation’ which will enable your goods to traverse international barriers and arrive safely at their destination. To
You’re a small, family-owned business that manufactures consumer goods. In the last couple of years, innovative new products you’ve created plus a global e-commerce boom have prompted you to start selling internationally. So far, you’ve dipped a toe into several international markets, using e-commerce marketplaces and it’s going well, particularly
Table of Contents How Marketplaces Work How E-commerce Sites work So which one should you choose? Interested in expanding your business internationally and learning more about international modes of market entry? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. If you sell consumer
If you’re new to ‘going global’, working with a local distributor can be a good way to enter an international market. Teaming up with a business that already has feet on the ground can bring huge gains. Whereas your business probably has specialist expertise in a particular field or technology,
Table of Contents Why expense policies matter for internationalising, high-growth businesses 5 things to consider when building an expense policy for a global team As your business grows, you might be thinking about tapping into new regions or markets. While there’s a lot you can do remotely, you’re likely going
At my company, we spend our time helping other companies scale internationally, which means that we end up working with a lot of international teams. It doesn’t hurt that our own team has been international since 2016. We have people from Australia, the Philippines, the United States, India and Jamaica
If you’re thinking about expanding your fashion label internationally, 2021 might just be the year to do it. Despite the havoc wreaked by COVID19, e-commerce sales boomed over the last 18 months… which means that there’s never been a better time for style mavens to buy your brand, even if
More and more businesses are actively doing more globally, and in many ways, the borders for international trade may look easier to overcome now because we are doing more business virtually. However, when it comes to recruitment, and finding the right people – your ability and the speed at which
Table of Contents How do I create an ideal international client avatar? Interested in expanding your business internationally and learning more about targeting international clients? Pick up a copy of my latest book, Business Beyond Borders: Take Your Company Global. In previous posts, we talked about two key aspects of
Table of Contents How do we align what people want and what we’re offering? Go to the source Dig for concrete information What if I don’t have a list of potential international clients? In my previous post, I talked about the four levels of market segmentation when it comes to
Table of Contents Defining the Ideal International Client Segmentation As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your offering. They are the most likely
Table of Contents Going Global in a Post-COVID World Manufacturing in Australia has had a long and proud history, but over the last 30 years the industry has stagnated. Aussie companies have been unable to compete with our neighbours on cost due to distance, higher wages and the price of
Table of Contents Limitless opportunity means unbridled competition Reach more customers Spread your risks Protect against competitors Control costs Maximise profits Expansion equals innovation Increased company value As I write this post, the COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many
Table of Contents Use data to drive decisions Get Clear on Your Go-to-Market Strategy Make pricing a priority As I wrote recently in Why Strategy is Key to Expanding Your Manufacturing Business Globally, there are plenty of opportunities for manufacturers to scale internationally in 2021, but it’s definitely not a
Manufacturing in Australia is on the upswing. Despite the chaos that COVID19 created in 2020, the sector is bouncing back, thanks to a combination of pent-up demand, reshoring bringing some production back home and robotics driving reductions in production cost. Many manufacturing companies – including our clients – are also
Table of Contents Key points What is happening? What is the difference between an air service agreement, and an open skies agreement? What could be the way forward? Key points PACER Plus is the prospective trade and economic agreement between Australia, New Zealand and the Forum Island countries. The provision
When it comes to investing in international business expansion these days there is often hesitation – you tread lightly and scour Bloomberg Market Data Feed for any indication of positive trends. As you search for the right overseas market to scale up your business or put down roots for your
Table of Contents So, what does Australia’s legal framework say about bribery, corruption and money laundering? Bribery and corruption Australia’s anti-money laundering framework Bribery and corruption aren’t words that are usually associated with doing business in Australia, but several high profile cases and an international report have recently brought the
Increasingly clients are asking for advice when contemplating doing business in China particularly given the recent, aggressive stance taken by the Chinese Communist Party (CCP) towards Australia with what appears to be the weaponising of economic relations. Then you have the experience of Jack Ma who clearly sailed too close
Table of Contents Core values: personal appeal or desire to be seen? Product selection criteria: Innovation or Brand Credibility? Reaching the market International Marketing Success Companies encounter a bunch of challenges when it comes to marketing in other countries. Marketing departments often don’t know much about the business and cultural
Table of Contents What is trust and why is it important? So, what happens when there is no trust? Five top tips creating trust This week, I’ve been reading a great book by Stephen M.R. Covey (son of the author of 7 Habits of Highly Effective People) called The Speed of
When it comes to selling internationally, big mistakes are often made around product-market fit. When companies are intimately acquainted with the desires and expectations of their domestic customers, they sometimes get complacent. When the time comes to expand to new markets overseas, companies think they can replicate what they’ve done at home overseas and get the same result. But this just isn’t the case, as a bunch of companies have learnt the hard way.
“Because of the political, social and economic volatility that rocked the world in 2020, international market selection is more important than ever. So how do you get it right?
In a word, “research”. Choosing the right market isn’t rocket science. It takes some time and effort, but if you do your homework you’ll know that you’ve made the right decision when the time to choose comes. Here’s why.”
Table of Contents Political stability of the market and region Other political risks Regulatory frameworks and non-tariff barriers In my previous posts on market selection, I’ve talked about some of the common pitfalls to avoid as you embark on the international market selection process, as well as four questions to
Table of Contents Free trade agreements Intellectual Property Protection Infrastructure Distribution Channels Time Difference Language and Culture In this series on choosing the right international market in 2021, the year of volatility, we’ve looked at common pitfalls, questions to ask, and barriers to entry. In this blog, I want to
Table of Contents Step #1 – Understand why you want a partner Step #2 – Select partners. Don’t let them select you Step #3 – Tap the network and do your research Step #4 – Analyse your potential partner Step #5 – Start with a framework If you’re new to
I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market? This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research
The COVID-19 pandemic is reshaping the global business landscape and the world as we know it. For many executives, just surviving is a fight to the death and expanding internationally is the last thing on their minds. But if you’re a business leader with big dreams, you still need an
Table of Contents Get out the red pen Identify opportunities disguised as threats Investigate a potential pivot Change channels… Work on your international strategy Be a good corporate citizen Create magic marketing Reach out to your network Write your book Get some sleep Establish KPIs for your team Build budgets
I’ve spent a lot of time this week checking in on my clients and colleagues – hours spent in Zoom and on phone calls. Pretty much all anyone can talk about is COVID-19 and what it’s likely to mean for their company. Naturally, the news isn’t great, and whatever you
COVID-19 shook the world during 2020, and local and global economies took a major blow. Bilateral relationships – including the Australia-China and US-China partnerships – rode the rollercoaster, highlighting the impact of international politics on foreign investment. If you have been considering investing or establishing businesses in new markets –
Table of Contents Overview of Global Economic Growth Prospects Impact on business decision making The International Monetary Fund’s (IMF) World Economic Outlook was published in October 2019 and, as usual, provides a valuable back drop to international business investment decisions. One of the key observations discussed in that report is
I’m forming a view that there are three general strategy ‘domains’ that need to be thought about when dealing with China. These are interconnected and not unique to China but they demonstrate different facets to foreign interaction with the country. I call these the Economic Domain, the Nationalist Domain and
I’ve been in China to visit the 6th World Internet Conference and Exhibition (WIC) that was held at the purpose build exhibition centre in Wuzhen, Zhejiang Province. The focus this year is on AI, Internet of Things, and Cyber security. This latter topic is a hot one in the West
Table of Contents International Pricing The total cost of selling overseas Different prices for different markets Should I extend credit? Pricing for products Pricing for Services Top Tips on International Pricing One of the challenges that I see companies face frequently as they start selling overseas is international pricing. As
The Asia-Pacific region has become the economic growth engine for the world, presenting massive potential for foreign businesses. As a group, Asian economies now represent as much as 40% of global GDP.
This presents an exciting opportunity for Australian businesses. But before you rush to expand your company into Asian markets, it’s important to step back and the nuances and challenges of the Asian region, so that you can get your strategy right.
Australian politicians and government statisticians paint a picture of optimism in the first case and caution in the latter. One can see the role of politicians to be positive and for the person in the street to carry on regardless, doing the best they can. But, if you look at the High Street of any city or town in Australia, and other developed economies, you will see that not all is well.
Indonesia is the third largest democracy in the world after the USA and India and is also the largest Muslim country by population. People tend to know it more for the congestion of Jakarta and the beauty of Bali, than one of South East Asia’s (SEA) more attractive investment locations.
Unless you’ve been living under a rock, you’re probably aware of the US-China trade war. Over the past year, the world’s two largest economies have imposed tariffs on billions of dollars worth of one another’s goods. US President Donald Trump has long accused China of unfair trading practices and intellectual
I attended the Australian Chamber of Commerce and Industry’s Business Leaders Summit at Parliament House in Canberra this week and the hot topic was how to maintain the continuing record of growth into twenty nine plus years for Australia.
I am often asked by people who pick up on my English accent about the UK’s decision to leave the the European Union and what it means for the country as a continuing base for operations in that part of the world. This blog attends to political issues and then moves onto business – please bear with me!
If you run a successful business in your home country, you might assume that there’s not much point considering scaling internationally. Why expose yourself to all that extra work and unnecessary risk?
One of the main elements to consider when moving into overseas markets is the geopolitics that surround a territory. For the most part, this is often background noise as the time scales that make any problems manifest are often counted in multiple years rather than months. Sometimes, though, there is
Table of Contents Prioritise Delegate Organise Business owners and entrepreneurs: Do you feel stressed when you look at your to-do list? Is it so jammed with urgent tasks you need to do NOW that you can hardly work out where to start? If you’re scaling your company internationally, it’s highly
When I was a kid, I thought Dr Who was the coolest thing ever. Remember Tom Baker, zooming around the universe in his Tardis, fighting evil, getting s*** done and always coming out on top? Who wouldn’t want to be a Time Lord? I still think Time Lords are cool.
Table of Contents We set goals without knowing why We get blasé about the essentials We’re not consistent So what’s the answer? It’s January, the month where people get momentarily excited about the year ahead. With the promise of a fresh start, most of us make new year’s resolutions: “I’m
If you’re in the field of international business, you’ve heard it a thousand times: “Commercial intelligence is vital to the success of an international business venture”. If you’ve been around the traps for long enough, you’ll know how true that is. For those of you wondering what’s so special about
Table of Contents Mode of market entry? How do I choose a mode of market entry? When you’re expanding a business to a new country, how you take the business into that new international market can make or break the venture. This might sound like a bold claim, but I
With Australia’s mining boom well and truly over and infrastructure spending at a low ebb in most Australian states, Australian engineering firms looking to the future are right to wonder where new work will come from. The good news is that because the vast majority of the world’s building and
As international retailers like H&M, Zara and Topshop continue to open up throughout Australia, there has been a lot of talk about the death of local fashion labels. But is it really true? The domestic retail market is definitely a competitive and expensive space to play. A relatively small local
Table of Contents The story But then… And then things got bad… My mistake More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I couldn’t talk about how I’d stuffed up.
My team and I run the International Business Accelerator, a structured end-to-end teaching and coaching program to help micro-to-medium sized companies build and implement winning strategies for launching their business internationally. This March, we’re excited to be launching the #GirlsGoingGlobal campaign, to coincide with International Women’s Day. As part of
There has been a lot of talk about Australia becoming the “food bowl” of Asia over the last few years and the trade statistics indicate that Australia’s trade with the rest of the world in food products continues to increase. Take for example, wine sales, which increased in value by
This week at the International Business Accelerator, we talked about international marketing and why so many companies get it wrong. Here are four of the mistakes that I see people making all time when it come to international marketing. 1. They fall into the #1 trap of international marketing The
Table of Contents United States – Something for everyone… especially in services United Kingdom – Technology, high value manufacturing and services Indonesia – Infrastructure, Services and Healthcare The Middles East – Food, FMCG, Education and Training, Renewables and Waste Technology China – Fresh Produce … and the rest Asia –
I was recently in a café with my partner waiting for a couple of coffees. I walked to a nearby counter to pour us each a glass of water from a pair of water dispensers. One of the dispensers was taking forever. Although it was fuller than the other and
Are you are small or medium-sized business with aspirations to grow? If you are, then you might be considering international expansion or exporting your product (or service) overseas. Obviously, there are lots of countries you could target, but how do work out which is the right one for your international
Table of Contents They don’t know where to start They believe that they don’t have enough time They think they can’t afford it It’s too risky Is your company successful at home? Do you believe it could do ten times better if you expanded internationally? I know a lot of
Planning to expand a business overseas is an exhilarating prospect, but the road to success is littered with failures. While it’s easy to imagine your company with offices around the globe, leading the world in your particular sector, the reality is far more gruelling. All the more so for small
As I work with business owners and executives who are expanding their companies internationally, I’ve found that most of them deal with similar challenges as the project ramps up: Competing priorities – with an international business starting to grow alongside the domestic one, there are suddenly lots more things to
Table of Contents Seven Questions to Answer Before You Get Started It’s that time of the week again … blog time. This week, I’m concluding my three-part blog on why expanding into international markets isn’t a crazy idea. In Part One, we looked at key global trends which make now
In last week’s post, Why Expanding into International Markets Is Not a Crazy Idea (Part 1), I talked about why I believe that there has never been a better time to take your business to the world. I also outlined a few of the key reasons that companies should be
Is the World Really Your Oyster? Stock market volatility, plummeting oil prices, China’s economy in crisis. The international stage is a pretty scary place these days, and businesses frequently perceive international markets as faraway, risky and full of unknowns. Why expand internationally? It’s not just that international markets are foreign
Table of Contents Access to finance Family commitments Where are the mentors? “I don’t know where to start” “I just don’t have time” Here’s where we come in There has never been a better time to ‘go global’ and doing business internationally has never been easier… but can women really
Cynthia Dearin, Managing Director of Dearin & Associates, interviews Melinda Richards about going global with her company SuperSprout, which delivers a 100% pure, real, non-GMO fruit and vegetable powders with no additives, preservatives or artificial colours. Melinda started her own business after 21 years in the corporate world. She was
Cynthia Dearin, Managing Director of Dearin & Associates, interviews Aaron Gilchrist, one of the original partners of Bridge to Life Pty Ltd. Aaron grew his company from a tiny two-man operation in the US to an international company operating in 50 markets around the world. Bridge to Life is working
Have you ever looked at another business that does the same thing as yours but has clients all around the world and felt just a tiny bit jealous? Why are some companies international rockstars while others are plodding along, just getting by with clients in one city or one state?
If the African north coast is an arch, then Tunisia could be its key stone. This country of 11 million people sits almost in the centre of the arch and is almost the right shape for a key stone. The country uses its geographic position to offer itself as a
Table of Contents Why is South-East Asia so important? Where should you start? Building Relationships Market entry Opportunities for Australian goods EMDGs With a population of 625 million people, South-East Asia offers some enormous export markets for your company’s goods or services. But why is South-East Asia really so important?
With a population of 625 million people, South-East Asia offers some enormous export markets for your company’s goods or services. That’s roughly 25 times the size of Australia! But why is South-East Asia really so important? Which countries should you consider? How do you get started and ensure that you
You’ve just received an email from a department store in China, requesting a meeting to talk about purchasing a shipment of the fantastically snazzy new shoes that your start-up company released last quarter. You’ve only ever traded in your home market before, but as you contemplate jumping online and booking
In a recent event organized by OFX, Cynthia Dearin discussed how Dearin & Associates can help small businesses expand into international markets.Dearin & Associates launched the International Business Accelerator (IBA) in 2017. The IBA is a structured training and coaching program that speeds up and de-risks the process of taking
https://www.youtube.com/watch?v=kvIlF_RFYXw In a recent event, organized by Dearin & Associates in collaboration with OFX and the Australian British Chamber of Commerce, Cynthia Dearin discussed the global potential of SMEs. Most SMEs believe that “Going Global” is very difficult, but in reality it’s easier than you think. There are many examples
When our intern Cathrine Hansen went to Singapore, she explored the options of starting a business in Singapore. She found some interesting facts about doing business and starting a business in Singapore and shared it with us. Did you know that Singapore ranks 2nd worldwide in ease of doing business?
Have you ever looked a company like Uber or WhatsApp and wondered how they got so successful? Have you ever looked at your own company and thought: “I wish I could turn this sucker into an international success story”? When you’re in small business, scaling up and expanding overseas can
At the International Business Accelerator, I recently taught a workshop with my colleague, Peter Evans on choosing the right international market for your business to expand to. This is a big topic and an important one, because if you get your choice of market wrong, it can have serious implications
What does it take to grow your small company from a start-up to a global success story in six years? Our Managing Director, Cynthia Dearin interviewed RecruitLoop Founder, Paul Slezak, to find out. Paul and his co-founder, Michael Overell started RecruitLoop in Sydney, Australia in 2011, from a co-working space.
When you’re getting ready to expand your business overseas, it can be really tempting to skip the market research and just get down to it. I get it. Spending hours trawling websites for statistics, or reading reports during your weekend is a little lacking in glamour. Even investing time in
If you’re part of a small or medium-sized company (SME) which is looking to grow, the thought of expanding your business overseas might excite you. Or terrify you. Or both. Either way, when you consider the time, resources and energy involved in launching a new venture in a new country,
Fancy a pint of Guinness to drink? The dark Irish beer is available across the world. So almost any country you travel to on business, you can find a bar selling a pint of the black stuff. This is because Guinness is no longer a family owned brand but part
Assuming a leadership role is no piece of cake, as leaders hold a huge burden to drive a business to success. For business leaders with aspirations to “go global”, a key question is whether or not you have the right mindset to expand overseas. Your readiness and willingness to take
Stacey Martin from Expat Advisors Community and our Managing Director, Cynthia Dearin recently caught up to talk about international business, opportunities for SMEs in China and the Middle East and what it’s like working in war zones. Check out the interview:
To most people Colombia continues to be an unknown quantity, a country which has done its violent image few favours in the past. However the country’s well publicised peace process and move to end a stubborn insurgency against FARC rebels has dominated the media and optimism has surrounded the country’s
On a recent visit to Abu Dhabi and Dubai, I was surprised by the opportunities in the cultural and creative industries. I watched my first Abu Dhabi-made film and heard talk about the imminent opening of the Etihad Museum in Dubai and the Louvre in Abu Dhabi. The Guggenheim is
At first glance, Qatar is not the obvious choice as a gateway into Iran. Dubai is often cited as the entry point on the Arabian side of the Gulf and indeed has long acted as a trading hub for Iran. However, Qatar is emerging as a regional business centre in
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